A new promotion went live last week where we embedded 15 Denise Austin exercise videos. Consumers can watch the videos online or download the files in either iPod or Quick Time format to watch when they need them.
Here’s a preview:
A 2007 study by comScore, Yahoo, and the Search Engine Marketing Professional Organization (SEMPO) on behalf of Procter & Gamble, analyzed the role of online search in generating website traffic. Highlights of the study include:
CPG food Consumers Rely Heavily on Search
Why do CPG Searchers search?
The payoff: CPG Searchers Spend More
How to Maximize your CPG site’s search results
Even with those overwhelming statistics, most CPG sites fall short in search for many reasons — none of which are valid. To make sure your site is receiving its fair share of search, engage a professional firm, like DigitalDay, to:
“Organic Juice” — a DigitalDay Case Study
Employing these techniques, DigitalDay has helped two clients achieve #1 and #2 results consistently for more than two years for their most important keywords driving more than 70% of their traffic through search.
Friday afternoon Mark and I attended the senior portfolio showing at Kent State University for Visual Communication Design students (http://vcd.kent.edu/). VCD is (as far as I can tell) a mix of traditional graphic design with more advertising/marketing concepts, and some technical training as well. There were about a dozen junior and senior level students exhibiting pieces, and overall the quality was really incredible, and much of the work wouldn’t look out of place in agencies of any size.
That being said, there were quite a few amazing print designs (business cards, packaging, signage, etc), but it was much more sparse in terms of interactive/web design. Whether this is a function of the curriculum or the students interests, I’m not sure.
It also goes without saying that someone who excels in print design may not excel at web design, however with the right foundation, training and enthusiasm for the web, they could.
We talked to a bunch of different students, and there were several who seemed interested in what we do, and had some great work. Some were looking for internships, others full time work, and some were told about the DigitalDay night shift. I think a few are supposed to call for interviews, so we might be seeing some of them in here soon.
DigitalDay, a relatively new member of TAAN, the Transworld Advertising Agency Network, and the only all-digital agency in the network raised it’s hand several months ago to help the organization create a new, updated web presence. The new TAAN site launched today.
According to Peter Gerritsen, TAAN President, “This site is for the members of this global organization, our clients, prospects, friends, and anyone interested in learning more about being better in this great industry.”
TAAN is as much a social network as it is a business association. The site was designed to mimic the social and sharing nature of TAAN. Not visible to the public is the TAAN Member Extranet where agency principals freely blog and exchange ideas in private — the core culture of TAAN.
Special thanks for this successful design, development and deployment go to Dan who beat and massaged SharePoint to make the site work, Adam who brought the design to life through CSS and his “really cool” navigation treatment, Ganbold for his Flash wizardry and all the rest of the DigitalDay staff who chipped in to help develop the best international advertising network site in its class.
TAAN, the Transworld Advertising Association Network, held its Spring European Meeting in ’s-Hertogenbosch, Netherlands this past week from April 3 to April 5, 2008 with DigitalDay in attendance.
Nineteen advertising agencies from throughout Europe descended on this beautiful Dutch town in the heart of the Netherlands to exchange ideas, build international relationships and participate in workshops led by some of Europe’s most prominent online and off-line marketers.
One of the meeting’s highlights was a social networking presentation by Igor Beuker, founder of La Comunidad, a leading social networking, all-digital agency in Amsterdam.
As the only pure online marketing agency within TAAN, DigitalDay’s role was to review the soon-to-be-released new TAAN Website with the European Members, a project that embraces social-networking techniques and one we’ve been working on for several months.
Stay tuned to this blog to get a glimpse of the new site as soon as it goes live.
We’ve tried Craig’s List, Monster, Hot Jobs and even more creative ways to find quality talent in the Cleveland and Akron area.
We’re hiring again but we’re very picky. If you’re web design pro with a strong portfolio and deep, relevant experience, we’d like to talk to you.
We’re particularly interested in senior web designers and web copy writers who understand how to translate a client’s marketing objectives into engaging, dynamic, world-class online marketing tactics for some of the web’s biggest brand name marketers.
To get a sense of our work, visit the DigitalDay website. If you think you’re strong enough, contact us through the site and be sure to include a portfolio.
To help our new client, Backyard Leisure, support it’s Sam’s Club distribution, DigitalDay created this Woodridge Wooden Play Set mini-site in one day.
This was a concerted effort by Adam and Angelo to get the site up and running with help from Terra to get the Google and Yahoo! Pay-per-Click going.
Rest in peace, good boy.
While hunting for something wonderful to blog about I came across an article on the BBC Web site that caught my interest. The column discusses whether advertising has a real future on the Internet.
I for one think advertising has a very strong future on the Web and possibly in software. I think my generation is heavily to blame. I happen to be a product of Generation Y, which seems to be more commonly referred to as the “Millenials” these days. However you choose to refer to us, a very large number of us have somehow gotten the idea that things should be free. I’m not really sure where this belief came from, but it sure isn’t going anywhere anytime soon.
We’ll throw down thousands of dollars for a computer, but we don’t want to pay for the media or software that goes on it. It’s pretty apparent that this applies to media more so than anything else. If we care to read news sites, such as the New York Times, we don’t want to pay extra for archived material. So what’s a publisher to do? In more and more cases, the answer seems to be advertising.
Advertising probably can’t work in all cases and it can be tricky to include it without being too intrusive, but it looks to be a popular solution. When the New York Times canceled its paid TimesSelect service a few months ago it integrated the content into the rest of the site and added ads to compensate (you still need a free account to access it). Even the BBC advertises on its international site these days to account for people outside of the U.K. who aren’t paying a license fee.
Maybe Napster is to blame, but the Millenials have been getting so much content for free that it’s going to be incredibly difficult to justify a higher price (if at all possible). With advertisers strongly interested in my generation and content providers struggling to make a buck they’ve begun to found some ground to work together. No, advertising on the Web definitely won’t be going anywhere anytime soon.
Rochester, New York — Shane Geisheimer, DigitalDay’s Technical Partner, spent the past weekend in Rochester, New York at the My Brands headquarters, overseeing the launch of the new My Brands website, an online store with a custom Customer Service Management application and an integrated warehouse application.
On Sunday night, March 2nd, at 6 p.m. the new site went live and orders immediately began streaming in. “Everyone is extremely pleased,” said Shane. “My Brands is thrilled with the site’s design, improved usability, increased speed and, of course all of the enhanced functionality with the new warehouse system and customer service application. My Brand’s clients, many of the country’s leading packaged goods manufacturers, have called or emailed with congratulations and with enhancement ideas, many of which we’ll get to soon,” said Shane.
This ecommerce project was a monumental custom programming effort. DigitalDay’s Dan Ciammaichella, the technical architect, manager and programmer for this project led the technical team who included Sean O, Adam W, Brandon S, our new friends at Core, the warehouse management software company, and Shane.
While everyone at DigitalDay played a role in the successful launch of this site, Dan’s diligence and leadership were instrumental to its successful launch. Thanks Dan.
Now let’s get ready for Phase 2.
