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Archive for July, 2010

Sitecore CMS — a Perfect Match for Well-Branded Websites

July 1, 2010 4 comments

Since 1997, we at DigitalDay have developed or integrated a myriad of Content Management Systems (CMS) on behalf of our clients – some have been good, some not so, and others . . . ridiculous.

Finally, through our partnership with Sitecore, we’ve found a robust .NET CMS solution that allows us to maintain a brand’s design quality and integrity while giving our clients the self-help ability to maintain centralized control of brand and web communication strategies – at a very affordable price point.

We Know of What We Speak

Over the years, we had mixed experiences with several different flavors of CMS applications. Some were better than others, but here’s our take:

  • Interwoven – a massively complex and expensive enterprise CMS product implemented for GE Plastics & Sherwin-Williams
  • SharePoint – a difficult to customize to a brand’s look and feel collaboration platform requiring expensive programming resources
  • Ektron – a medium price-point .Net CMS that’s cumbersome to style properly for old-time sites like OE Connection
  • Kentico – an inexpensive, web-parts-based CMS requiring specialized training for the likes of Mars, Inc. and the Transworld Advertsing Agency Network
  • Custom CMS – implemented on a small scale for client’s like Penton Publication’s Fire Protection Magazine and on a larger scale for the J.M. Smucker Company’s Recipe and Product databases across dozens of their brand’s sites

We Love Sitecore, and Our Client’s Do, Too

As a Certified Sitecore Developer, DigitalDay has now designed and developed several Sitecore powered websites with great results.

  • Our .Net developers have been impressed with its flexibility to allow them to customize it in virtually limitless ways for our clients, without having to “fight” it or engineer cumbersome work-arounds.
  • Our designers like it because they have no restrictions in bringing a brand to life
  • Our clients love it because it has such a great variety of features and allows them to manage content in intuitive ways.

We find ourselves recommending Sitecore to our clients over and over again because it’s a powerful, user-friendly and cost-effective CMS.

About Sitecore

Sitecore’s CMS is one of today’s fastest growing and fully supported Microsoft .Net content management software solutions available enabling us to deliver compelling web experiences for our clients.

With Sitecore, we can help organizations create websites that are interactive and rich in functionality, yet easy to edit and update so that Marketing Departments maintain control of their organization’s brand sites.

In addition to a powerful workflow, advanced security, search engine friendly optimization and XML flexibility, some of Sitecore’s other key features include:

  • Rapid .NET Development to minimize time to launch and custom programming costs

  • In-Line editing lets editors simply click on parts of the website to edit, without complications.
  • Visitor profiling and Multivariate Testing to develop a 360-degree understanding of your visitors, campaigns and the performance of your website itself.
  • Real-Time Personalization to dynamically target content delivery based on a visitor’s profile
  • Customer Relationship Management (CRM) capabilities to identify new and active prospects and nurture leads
  • An Open API with the code completely exposed to eliminate proprietary approaches to content organization and presentation
  • Strict Separation of Content from Presentation so we can style content for desktops or mobile devices with ease
  • Multi-Site Management for marketers with one to hundreds of brand sites, editors or contributors throughout an organization
  • Robust Language Translation Support to tailor messages to the language of global visitors
  • Rich Integration Capabilities to easily tie in to 3rd Party applications such as email marketing services like Silverpop, DigitalDay’s email service provider, or SalesForce.com

A Scalable CMS for Small, Medium and Gigantic Organizations

Sitecore’s mix of powerful marketing and business features, rich development support and scalability make it an ideal solution for small business to the largest enterprise class organizations.

With DigitalDay’s strategic counseling, design and Certified Sitecore Development capabilities, we’ll help you create a best-in-class, compelling web experience for your brand’s visitors.

Download these Sitecore resources:

To see examples of our Sitecore designed websites, visit these client sites:

Schwebels.com, the #1 Bakery Brand in Ohio


DuckBrands.com, the makers of Duck Tape

SwingsetsOnline.com, America’s Largest Swing Set Manufacturer

BackyardAdventures.com, a 2nd Sitecore installation for our client Backyard Discovery.

FrogTape.com, a Premium Painter’s tape

Compound W for Skin Tags, Canadian Brand Website with French Translation

For more information or personal demonstration, either online or in person, contact:

Mark Vitullo
Partner, DigitalDay
markv@digital-day.com

Phone: 330-940-2565

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