Archive for May, 2008

Backyard Leisure Swings onto the Web

DigitalDay designed and launched the new Backyard Leisure corporate website in early May helping the company aggregate its many swingset and backyard product brands under one umbrella site.

Backyard Leisure, headquartered in Pitsburg, Kansas, is the largest swingset manufacturer in the country, with distribution through Wal-Mart, BJ’s, Toys-R-Us and other major retailers nationwide.

Categories: DigitalDay News

DD hams it up with Smithfield Foods site launch

Working with our TAAN partner, Charleston | Orwig, a Milwaukee-based advertising and issues management agency, DigitalDay launched the new and improved Smithfield Foods Investor Relations website yesterday. Leveraging best-in-class technologies and 3rd-party stockholder services, DigitalDay helped this Fortune 100 company drastically improve its online brand.

Here’s a News Release from Smithfield Foods announcing the new site:

Smithfield Foods Launches New Web Site Providing Greatly Expanded Online Offerings

SMITHFIELD, Va., May 21, 2008 /PRNewswire-FirstCall via COMTEX News Network/ — Starting today, visitors to Smithfield Foods, Inc.’s (NYSE: SFD) corporate Web site, , will find a new look, more useful and engaging information, and an easy-to-navigate format.

“Our new and enhanced Web site responds to the needs of our customers, consumers, investors, media and other interested parties who want easy-to-find information about our company,” said Dennis H. Treacy, vice president environmental and corporate affairs of Smithfield Foods.

New graphics and a simpler navigation system position the company’s new Web site as an industry leader in making it easier to learn about the Smithfield Foods family of companies and all the latest news.

“Whether visitors are looking for investor information, our latest corporate social responsibility initiatives, our newest product offerings or recipes, we think they will be pleased with what they find,” Mr. Treacy said.

The goal of the Web site makeover was to develop an engaging and informative site, reflecting the company’s position as a trusted and respected food industry leader that excels at bringing delicious and nutritious pork, beef, turkey and specialty food products to millions of its neighbors every day.

“We believe we’ve accomplished those goals, and we look forward to visitors to the site learn more about how our employees are working hard to make Smithfield Foods a truly great food company,” Mr. Treacy added.

To receive future press releases from the new Smithfield Foods Web site, please sign up at

Smithfield Foods is a $14 billion global food company with operations in 13 countries through wholly owned subsidiaries and joint ventures. Headquartered in Smithfield, Va., the company produces more than 50 brands of pork, beef and turkey products and more than 200 gourmet foods. Employing more than 57,000 people across the globe, Smithfield Foods is the world’s largest producer and processor of pork and a leader in turkey processing, cattle feeding and beef processing.