Archive for April, 2008

Excercise with Denise Austin Videos

April 26, 2008 Leave a comment

A new promotion went live last week where we embedded 15 Denise Austin exercise videos. Consumers can watch the videos online or download the files in either iPod or Quick Time format to watch when they need them.

Here’s a preview:

A SEO Site and Program is Critical for CPG Food Brands

April 23, 2008 Leave a comment

A 2007 study by comScore, Yahoo, and the Search Engine Marketing Professional Organization (SEMPO) on behalf of Procter & Gamble, analyzed the role of online search in generating website traffic. Highlights of the study include:

CPG food Consumers Rely Heavily on Search

    Almost half (47%) of CPG food site visitors come from search

CPG Search Traffic

Why do CPG Searchers search?

    73% of searchers were motivated by product research.
    64% were seeking help with the purchase decision.
    47% were looking for promotions.

The payoff: CPG Searchers Spend More

    Searchers spent approximately 20% more than non-searchers.

How to Maximize your CPG site’s search results
Even with those overwhelming statistics, most CPG sites fall short in search for many reasons — none of which are valid. To make sure your site is receiving its fair share of search, engage a professional firm, like DigitalDay, to:

    Analyze and optimize your site’s structure to help search engines effectively crawl through your site and categorize your pages.
    Research the appropriate keywords and phrases consumers would use to find your category — and then implement those keywords properly within your site.
    Embark on a link-building program to increase your site’s link score (a very important search ranking criteria).
    Promote your online promotions and online coupons through consumer-oriented message boards and blogs.

“Organic Juice” — a DigitalDay Case Study
Employing these techniques, DigitalDay has helped two clients achieve #1 and #2 results consistently for more than two years for their most important keywords driving more than 70% of their traffic through search.

Organic Juice Search Results

Friday Field Trip

April 21, 2008 Leave a comment

Friday afternoon Mark and I attended the senior portfolio showing at Kent State University for Visual Communication Design students ( VCD is (as far as I can tell) a mix of traditional graphic design with more advertising/marketing concepts, and some technical training as well. There were about a dozen junior and senior level students exhibiting pieces, and overall the quality was really incredible, and much of the work wouldn’t look out of place in agencies of any size. 

That being said, there were quite a few amazing print designs (business cards, packaging, signage, etc), but it was much more sparse in terms of interactive/web design. Whether this is a function of the curriculum or the students interests, I’m not sure. 

It also goes without saying that someone who excels in print design may not excel at web design, however with the right foundation, training and enthusiasm for the web, they could. 

We talked to a bunch of different students, and there were several who seemed interested in what we do, and had some great work. Some were looking for internships, others full time work, and some were told about the DigitalDay night shift. I think a few are supposed to call for interviews, so we might be seeing some of them in here soon. 

TAAN Social Network Site Launches to Connect Members Worldwide

April 18, 2008 Leave a comment

DigitalDay, a relatively new member of TAAN, the Transworld Advertising Agency Network, and the only all-digital agency in the network raised it’s hand several months ago to help the organization create a new, updated web presence. The new TAAN site launched today.

According to Peter Gerritsen, TAAN President, “This site is for the members of this global organization, our clients, prospects, friends, and anyone interested in learning more about being better in this great industry.”

TAAN is as much a social network as it is a business association. The site was designed to mimic the social and sharing nature of TAAN. Not visible to the public is the TAAN Member Extranet where agency principals freely blog and exchange ideas in private — the core culture of TAAN.

Special thanks for this successful design, development and deployment go to Dan who beat and massaged SharePoint to make the site work, Adam who brought the design to life through CSS and his “really cool” navigation treatment, Ganbold for his Flash wizardry and all the rest of the DigitalDay staff who chipped in to help develop the best international advertising network site in its class.

The new TAAN site, launched April 17, 2008

DigitalDay Represents at TAAN Meeting in ‘s-Hertogenbosch, Netherlands

TAAN, the Transworld Advertising Association Network, held its Spring European Meeting in ‘s-Hertogenbosch, Netherlands this past week from April 3 to April 5, 2008 with DigitalDay in attendance.

Nineteen advertising agencies from throughout Europe descended on this beautiful Dutch town in the heart of the Netherlands to exchange ideas, build international relationships and participate in workshops led by some of Europe’s most prominent online and off-line marketers.

One of the meeting’s highlights was a social networking presentation by Igor Beuker, founder of La Comunidad, a leading social networking, all-digital agency in Amsterdam.

As the only pure online marketing agency within TAAN, DigitalDay’s role was to review the soon-to-be-released new TAAN Website with the European Members, a project that embraces social-networking techniques and one we’ve been working on for several months.

Stay tuned to this blog to get a glimpse of the new site as soon as it goes live.