Radiohead Exemplifies Value Pricing

In his “Declaration of Independence”, Ron J. Baker, of the Versage Institute and a recent speaker at the New York City TAAN meeting, declares:

“We hold these Truths to be self-evident, that all Value is Subjective, the Customer is sole arbiter of the Value which we in the Profession create, and Price determines Costs, not the opposite.”

Radiohead is experimenting with this principal with the online release of their new album “In Rainbows.” There is no fixed price. Customers decide how much they want to pay for the download, as long as they cover the minimal credit card handling fee.

Radiohead to give away new album

And the Radiohead “In Rainbows” website is pretty cool in its minimalist approach.