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Archive for January, 2009

Follow DigitalDay on Twitter

January 30, 2009 2 comments

To demonstrate to clients how social marketing can work to help build a brand online, we set up a DigitalDay Twitter account and integrated the “tweets” into our agency’s home page last week.

Our goal is to generate an increase in quality site traffic by building followers allied to our industry. Everyone at DigitalDay is encouraged to “tweet” about any facet of online marketing. Conversely, we want to follow Twitters who are serious about our business. It’s an experiment that already seems to be working.

If you’re on Twitter ad have an interest in online marketing, follow us.

DigitalDay's Twitter Integration

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Categories: DigitalDay News

Whopper Sacrifice Lives for 1 Week, Here’s what You Missed

January 29, 2009 Leave a comment

In case you missed its one week appearance, here’s an overview of Burger King’s recent  “Whopper Sacrifice” Facebook promotion launched by Crispin Porter & Bugusky earlier this month.

The promotion asked Facebook users to “sacrifice” ten friends in exchange for a coupon for a free Whopper. Facebook objected to the promotion and Burger King pulled it in one week, but only after 234,000 friendships had ended.

I snapped these screen shots while the promotion was still live. Here’s the overview . . .

On January 9, Crispin launched Burger King’s “Whopper Sacrifice” micro-site, a doorway into Facebook where users install the Whopper Sacrifice Application. No paid advertising or coordination with Facebook supported the launch but the National PR and online buzz was immediate.

whopper-sacrifice-home-page

The micro-site was a doorway into a Facebook App that asked Facebook members to delete (sacrifice) 10 friends in exchange for a coupon for a free Whopper. Per the screenshot below, 89,135 Facebook members added the application.

Whopper Sacrifice facebook-application-page

Once installed, the application loaded all of the Facebook friends so that the user could easily scroll through them to pick 10 to sacrifice. The application kept track of how many were sacrificed.

selecting-friends-to-whopper-sacrifice

Selecting a friend opened the following window with their latest Facebook post and instructions on how to “set your friend ablaze.”

begine-the-whopper-sacrifice

To add a little drama and, no doubt, reinforce the flame-broiled brand, the friend’s profile photo is ceremonially set ablaze in  a quick animation.

whopper_sacrifice_watch_them_burn

Finding 10 friends to sacrifice was difficult. Once complete you were supposed to be awarded with a coupon for a free Whopper. I got to this screen, clicked the button to claim my Whopper and was unexpectedly returned to the promotion’s micro-site home page. I got nothing.

whopper_sacrifice_proving_love

After only a week the promotion ended when Facebook objected to the message sent to sacrificed friends. Burger King and Crispin kept the URL alive and replaced it with the following message and, in an attempt to extend the promotion, added the Angry-Gram, a silly email generator to send to friends and foes.

whopper_sacrifice_sacrificed

To see the result, Google “Whopper Sacrifice” to see the buzz created.

Online Marketing Least Likely to be Cut, Interactive Video to Increase

January 13, 2009 1 comment

A recent study by Permission TV, Industry Survey Forecasts Adoption of Interactive Video in 2009, identified online video as a top priority for brand marketers in 2009.

permission-tv-ways-where-focus-online-marketing-budget-this-year-january-2009

Also interesting is the survey’s finding that Online Marketing Budgets are least likely to be cut in 2009.

permission-tv-ways-budget-cuts-least-likely-to-cut-back-january-2009