Archive

Archive for June, 2010

Custom Designed Website Solution for Small Businesses


At DigitalDay, we’re big believers in the power of beautifully designed, well-branded, search engine optimized websites for all businesses, large or small.

We also believe it’s very important to update your business’ website on a regular basis to keep it fresh, current and alive in the search engines while encouraging visitors to return often.

Integrate WordPress to Bring Your site to Life

For small businesses, DigitalDay offers a great solution in the form of a WordPress integrated custom design providing a simple way to manage your content and update your website effortlessly.

WordPress is a free, open source blog publishing application. It features integrated link management; a search engine-friendly, clean permalink structure; the ability to assign nested, multiple categories to articles; multiple author capability; and support for tagging of posts and articles.

But, with the right strategy and design help, WordPress doesn’t have to look like a blog. We work with small businesses to:

  • Define your online marketing and search engine optimization strategy
  • Design your site’s Information Architecture, write copy and create your site’s professional, custom design
  • Develop the HTML templates and integrate the WordPress platform into your site
  • Deploy your custom, content-managed site on our servers or yours

Original Content is the Key to SEO and New Business

When using WordPress for your website, we’ll set up a static front page that doesn’t look like a blog at all, and then have a link to “articles” area on your site, where you can easily publish content rich articles.

This articles area is a list of the blog posts that you create, and the content acts as “spider food” for the search engine crawlers. All you have to do is write and publish the blog post, and the article page gets updated automatically for you, and WordPress lets the crawlers know your site has been updated.

Regularly publishing quality articles and content to your website gives search engines more content to crawl, and provides value to your web site visitors. For example, if you are a Veterinarian, you can publish short articles that address the needs of your pet-owning market, as the Cuyahoga Falls Veterinary Clinic has done with these recent articles:

The Sick Cat: A Master of Hiding Symptoms

Exercise! Healthy Living for Dogs and Cats

Microchip, a Decision for Peace of Mind

This is a great way to provide value to your visitors, and help your website rank better in the search results. And if your content is good, other people will link to your site, helping you even more.

And when your website is set up with WordPress, it takes minutes to post the articles, and Google finds them within a day or less. This means other people can find them too, and in turn find your website and your business.

How to Get Started

While the WordPress software is free, our services are not . . . sorry. Before you contact us, set aside website design budget of between $5,000 and $10,000. Then, to minimize your costs and the website’s design and development time, organize the following as best you can:

  1. Create an outline of all the navigation sections and pages that you’d want to fully describe your business
  2. Write copy or collect all of the information (brochures, press releases, etc.) that would populate each of those pages
  3. Gather up artwork and photos to support your information – or get a photographer to shoot it for you

The more you do up front, the lower your costs will be. If you don’t have the time or skill, we can do it all for you and we’ll provide a detailed estimate of our costs and manage the entire process.

For more information, contact us today to see if we can help your business get its fair share from online marketing.

Samples of our WordPress Integrated Work

To help give you a sense of how WordPress can look, take a minute to review these recent WordPress integrated sites we developed for our small business clients.

Cuyahoga Falls Veterinary Clinic


Conte & Company, CPA

Volunteers of Bow Wow Beach

A Cost-Effective Online Coupon Alternative for CPGs

June 10, 2010 1 comment

The jury is in — Printable Online Coupons are a very effective interactive marketing tactic. In addition to a coupon’s traditional marketing benefits (generating trial, demand and increased market share), on online coupon program can dramatically help improve a CPG marketer’s web metrics — increasing new site traffic and repeat visits, encouraging more robust registration, increase email opt-ins and build customer profiles.

DigitalDay Powered Coupon Program
An example of DigitalDay’s Coupon Engine on the R.W. Knudsen & Family brand site.

Study after study prove that online coupon usage, acceptance and redemption continues to increase. In a recent survey, PriceRunner reports:

  • Nearly three-fourths of consumers (73%) used at least one coupon they found online within the past six months. Almost one-in-five (19%) reported using online coupons six or more times in the past six months.
  • Online coupon usage increases with income – 48% of $75k+ households used online coupons at least 4x per year compared to 23% for less than $35k households.

Thanks to consumer demand and better controls, channel resistance to online coupons has practically disappeared. Retailers readily accept bar-coded online coupons and most of the larger CPG brands have incorporated printable coupons into their online programs. Retailers also have the right to reject printed online coupons so it’s important to implement a coupon program that minimizes rejection and, consequently, consumer dissatisfaction.

A unique micro-site for Florida Crystals whereby consumers choose how much to donate and save with the DigitalDay embedded Coupon Engine.

Online Coupon Delivery Options
Like any marketing program, an online coupon initiative should start with an objective-based, strategic plan. An interactive marketing agency, like DigitalDay, can help craft and execute an appropriate online coupon solution, from design to delivery.

To actually deliver the coupons for a client, DigitalDay offers two options:

A. We can coordinate a program with any of large coupon delivery companies like Coupons, Inc. or through affiliate programs like Coupons.com. Typically, these larger coupon delivery companies require a significant set up fee per coupon ($2,500 +) and then charge $.10 or more for every coupon that’s downloaded by a consumer. They also require consumers to download an Active-X file.

B. We can license, integrate and manage our proprietary DigitalDay Online Coupon Engine Service which features:

  • No Active-X component to download
  • No additional per-download costs
  • Creating the coupon (graphic design, copy writing, bar code generation)
  • Integrating the DD Coupon Engine into your brand site or hosting the coupon on our servers
    Consumer registration and opt-in
  • Download limits either by consumer, for the entire campaign or both
  • Fraud protection through personalization (consumer’s name is printed on the coupon), print limits, database checks
  • Monthly Reporting (downloads, opt-ins)

For Baco Foil, a UK brand, we embedded the DigitalDay Coupon Engine to drive store traffic

Our typical full-service set-up fee for integrating the 1st coupon into an existing brand site is $3,500 which includes designing and building the branded landing page to compliment your site. Each additional coupon creative is $1,000 with no additional set up charges and no per-download cost. We’ll provide a custom estimate based on your specific needs.

To help launch a new product for American Greetings, DigitalDay embedded a consumer coupon into this brand site

Marketing the Online Coupon
Just because you build it, doesn’t mean they’ll come. It’s important to market an online coupon program just as you’d do any other promotion. DigitalDay can help promote your coupons through a combination of email marketing, banner advertising, Pay-Per-Click, viral tactics or even rebuilding your brand site.

Through our partnership with Silverpop, the leading email delivery service provider, we often promote coupons in newsletters to dramatically increase open and click-through rates and, consequently, site traffic.

To support its seasonal product focus, Reynolds Kitchen's Newsletter promotes a new coupon every month

Retailers leverage DigitalDay Coupons to offer consumers discounts for Store Openings or other promotional periods.

Whether you’re a large national marketer ready to test the online couponing waters or a regional brand with a limited budget, DigitalDay will tailor a solution to meet your needs. For more information or an initial consultation, contact us.

Categories: Online Coupons