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Archive for September, 2007

Managing Gen-Xers and Millenials . . . sigh.

September 30, 2007 Leave a comment

After reading this article, my response was to shake my head and sigh heavily. These aren’t the kind of folks whose work ethic we embrace at DigitalDay, but we do run into them continually:

How to Retain Your Gen-X Workforce
July 10, 2007
You’ve hired them. Now how can you keep them around?

My Partner, Shane Geisheimer, responded to this a little more eloquently:

While I don’t agree with many of the actions of my generation this article pretty much sums everything up.

Us Gen-xers watched as our fathers worked long careers for one company (my Dad worked at Cooper Tire in Findlay, Ohio for 32 years) only to watch everything start to crumble when people at the top of the company made bad decisions that triggered a downward spiral. The belief that your efforts are eventually rewarded becomes a little jaded when stock options and other things turn to meaningless pieces of paper.

We’ve seen this in the through the dot.com bust history of DigitalDay first hand.

I’m at the tail end of the Gen-xers so I have a little different point of view than our friends the Millenials since most of them didn’t start working until post 2001 when the world was in chaos. So all they’ve known is don’t entrust yourself to anybody because you’ll eventually be disappointed.

But, I won’t write them all off yet because, I think. as things move forward (especially in our company) those people will step up and become leaders down the road once they figure things out for themselves.

It’s a constant struggle in any company to keep morale up, success high and projects running like clockwork. But I think we can all take learnings away from things we’ve done in the last 1 year and things we’ve done in the last 10 years to build on. I can’t speak for my Baby Boomer co-workers because you were doing things before my time, but I feel that your own destiny eventually depends on your own individual efforts and how you treat others along the way. And sometimes that pays dividends and sometimes that barely results in a pat on the back. Sometimes it even results in a kick in the ass!!

But I think that a little appreciation and recognition does end up going a long way and we have to be mindful of that. To be purposeful in our efforts and tactful in how we approach things is always going to win the race, but enjoying those you work with and what you’re doing will almost always provide you with a more rewarding career.

The more we make an effort to make sure that our culture includes smart people, a good work effort and dare I say it even a fun atmosphere the better off we’re going to be.

“Make the Logo Bigger”

September 30, 2007 Leave a comment

How many times have we heard that?

Here it is in song: “Make the Logo Bigger”

Categories: Web Design Tags:

Participate in Marketing Sherpa Landing Page Survey

September 11, 2007 Leave a comment

Marketing Sherpa has posted its 2007 Landing Page Survey. Participants will receive the executive summary and access to several free reports at the end of the survey.

The survey closes September 13, so hurry.

Categories: DigitalDay News

Three DigitalDay Sites Featured on Design Showcase

September 6, 2007 Leave a comment

While reviewing log files for a client, we noticed traffic coming from Design Meltdown, a web design showcase site. Investigating a little further, we see that three DigitalDay sites are featured as showcased Commercial Site examples.

http://www.designmeltdown.com/chapters/Commercial/

The DigitalDay-designed sites showcased are:

Kudos to our writers, designers and developers.

Categories: DigitalDay News

It’s the little things that matter…

September 4, 2007 Leave a comment

Check out this column on ways to make your site more interactive by Riccardo La Rosa and Steve Mulder (I wonder if he’s any relation to Fox) from the Web Agency, Molecular.

The little technology tricks that you can add in to save your users 3 seconds or a couple of keystrokes leaves a lasting impression about your brand and Website.