Archive

Archive for August, 2007

DD Launches a Flurry of CSS, SEO Optimized Sites

August 31, 2007 2 comments

The Summer of ’07 was a busy one for the information architects, designers, writers and programmers here at DigitalDay. In July we launched three CSS, standards-compliant client sites that immediately began paying SEO dividends for our client.

symbio.jpg

wisdom.jpg

botanical.jpg

A special tip-of-the-hat to Adam, the best HTML/CSS developer who’s ever worked at DigitalDay. In the development process, he’s one of the guys at the end of the line who still needs to meet deadlines even when his allotted time has been compressed by the rest of the team and the client. In today’s tough talent environment, it’s refreshing to work with a smart, hard-working and enthusiastic co-worker who “gets the web.”

DigitalDay Web Design Intern Finishes Another Summer

August 23, 2007 Leave a comment

Cleaning out my email this morn, I re-read a thank you note from one of our recurring interns, Dan Klammer:

I want to thank everyone for another well-spent summer working here at DigitalDay. I am very lucky to have had a job/internship at a place like this; the people are great, the atmosphere is relaxed, the projects are worthwhile, and the experience is priceless. It’s pretty hard to beat.

I wish the best of luck to the future of DigitalDay and everyone that makes this place what it is… and maybe I will see you all in the near future.

Thanks again and take care,

Dan

Dan first interned with us as an HTML Production Assistant through Walsh Jesuit High School’s Senior Experience program. He moved on to the University of Dayton to study graphic design and has come back to DigitalDay the past three summers. Each year his skill set has improved to where he could take the design lead on several projects.

Dan just left again to finish his senior year at Dayton.

Good luck Dan, and thanks.

Categories: DigitalDay News

Will Microsoft’s Surface Kill the PC — Doubt it.

August 23, 2007 Leave a comment

Some are saying Microsoft’s Surface, a table-top computer system, will kill the desktop. I think it will just create an opportunity for more screens, and more development, just as the new mobile technology has.

It’s supposed to launch in the “Winter of 2007” in commercial applications like retail and restaurants. It will be interesting to see how long it takes to get into the home — if ever.

The web site is very well done:

http://www.microsoft.com/surface/

Categories: Gadgets

Left or Right? A Simple Social Experiment

August 22, 2007 Leave a comment

Social interaction doesn’t have to be complicated to be interesting or effective. Jeff Croft’s Left/Right? is elegant in its simplicity. It’s a two-page site that poses the simplest of questions, then graphically displays the answer and softly asks for a “comment”.

In 10 days, it’s had more than 1,100 responders and 45 comments. It will be interesting to see how long this lives and how far it will grow.

http://www.themaninblue.com/experiment/LeftRight/

Categories: DigitalDay News

CPG and B-to-B Email Marketing Services

August 19, 2007 Leave a comment

As a full-service interactive marketing agency, DigitalDay offers the full compliment of online marketing solutions to help clients succeed online. Our experience with Fortune 500 online marketers over the past 10 years has helped make us experts in driving site traffic and increasing conversions.

In addition to Search Engine Marketing, Banner Advertising, Online Promotions and Viral Techniques, Email marketing has emerged as one of our core strengths. Today, DigitalDay’s Email Marketing Solution offers online marketers a turnkey solution – from objective-driven strategy through dynamic creative execution.

Based in suburban Cleveland, Ohio, DigitalDay works with CPG and clients nationwide to design and develop email customer-focused marketing programs that generate measurable results.

Our Email Marketing Capabilities
DigitalDay provides email marketing capabilities tailored to your online marketing needs and budgets. Our email solutions include:

  • Email Marketing Strategy, based on business and web objectives, to define and design measurable solutions.
  • Creative Services, from concept, copywriting and best-practices design ensuring the right message is on target with your brand and your customers’ needs.
  • Dynamic Personalization helps tailor email campaigns to your customers’ personal preferences, increasing interaction with your brand.
  • Campaign Automation produces multi-part mailings based on opens and click-throughs to create communication that engages and inspires.
  • Demographic and Behavioral Segmentation not only allows targeted messaging, but also results in groundbreaking analysis through our robust reporting capabilities.
  • Regulatory Compliance and Best Practices experience helps maintain Email Marketing Compliance, adhere to best practices and effectively manage Email Subscriptions and Opt-Outs.
  • Reporting and Analysis to help evaluate ROI and effectiveness.
  • Technical Support & Programming to create or integrate email programs into brand sites, CRM systems, or data warehouses.

Our services don’t just stop at engaging your customers through opens. We can design and implement Landing Pages or Promotional Micro-Sites to increase conversion rates, keep users on your Website and keep them coming back.

Our Email Marketing Partners:
DigitalDay has established partnerships with best-in-class industry leaders to provide a rock-solid email delivery and reporting platform.

  • Silverpop is one of the world’s foremost Email Service Providers and has gained recognition from Jupiter Research as one of the top ESP’s 5 years running. DigitalDay relies on Silverpop’s applications and network to serve as its Email Distribution platform. Silverpop maintains deliverability on behalf of our clients through their systems and by employing their ISP Relations Team to ensure that your messages will continue to get through, even as conditions change daily across the Internet.
  • Email Experience Council is a global professional organization striving to enhance the image of email marketing and communications, while celebrating and advocating its importance in business, and its ROI value. The EEC is committed to regularly conducting a broad series of email initiatives for a variety of organizations that highlight the positive impact and importance of email as a marketing tool, communications vehicle and branding device.
  • Akamai provides a Content Distribution Network for all campaigns sent using DigitalDay’s services. All image content is stored on the CDN so that the content of your emails remains intact in the event of any outage and when your emails are sent they won’t slow or crash your Website because of the influx of activity.
  • Peer1 is DigitalDay’s managed hosting provider. We currently host Websites and Web-enabled applications for Fortune 500 companies and leading consumer and B-to-B brands. We can host landing pages and other online campaign elements to ensure that your Email Marketing campaigns reach maximum exposure and remain intact.
  • Pivotal Veracity helps DigitalDay to provide content scoring of Email Campaigns while they’re being created so that spam filter triggers are alerted before your email campaigns are sent. After being sent Inbox Deliverability is monitored at major ISPs to provide real-time data on success of the sends. In addition, any Abuse Complaints or Unsubscribes through service providers are automatically captured.

Viddler Makes Video Super-Social

August 18, 2007 Leave a comment

Imagine Mystery Science Theater where viewers not only add pop-up comments, but can also add video comments. That’s what Viddler offers.

Here’s video mavens Justine and Desiree of Mommy, Pack My Lunch explaining its features:

Categories: Video, Web 2.0

A List of Interesting Web 2.0 Sites

August 17, 2007 1 comment

In doing a little research on a project we’re developing, I compiled the following list of some new and not-so-new Web 2.0 sites
(the descriptions come from the actual sites):

deviantART
Deviant is “the largest art community in the world! As a member, you can collect favourites, submit art, and track your friends and favourite artists.

DropSend
“The answer to emailing large files”

Eventful
“The world’s largest collection of events”

Ficlets
“A ficlet is a short story that enables you to collaborate with the world. Once you’ve written and shared your ficlet, any other user can pick up the narrative thread by adding a prequel or sequel.

Imeem
IMEEM is an online community where artists, fans & friends can promote their content, share their tastes, and discover blogs, photos, music and video.

Jaiku
Jaiku is Twitter on steroids. It’s main goal is to:“. . . bring people closer together by enabling them to share their presence. For us, presence is about everyday things as they happen – what you’re up to, how you’re feeling, where you’re going.”

Jumpcut
“The easiest way to upload, edit and share video and photos.

Lala
“Working with our friends in the music industry, we’re reinventing digital music with discovery built-in and sharing enabled.”

Meebo
meebo.com is a website for instant messaging from absolutely anywhere

Mingle2
Free Online Dating

Pandora: http://www.pandora.com/
A new kind of radio station that only plays music you like.

Twitter
“A global community of friends and strangers answering one simple question: What are you doing?”

Yedda
“Ask a question on any topic get personalized answers from relevant people”

Vimeo
“Use Vimeo to exchange videos with only the people you want to. We have a bunch of different privacy options so you can choose exactly who can see your videos, and others can do the same. “

Web 2.0 Innovation Map
A Google map application that depicts “how Web 2.0 development is distributed geographically.”

Zaadz
a community to “change the world”

Categories: Web 2.0