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B-to-B Web Client gives “Tip-of-the-Cap” to DigitalDay

March 29, 2013 Leave a comment

Our client, Closure Systems International, the world’s largest bottle cap manufacturer, is pretty proud of their new website. They just sent us the following press release where they give us a very nice mention. We thought we’d share:

MARCH 28, 2013 – INDIANAPOLIS – Closure Systems International, in conjunction with their online marketing agency – DigitalDay, recently launched a redesigned website (csiclosures.com), enabling users to quickly find information with efficiency and ease.  With a fresh and inviting new look, the site delivers information on CSI products using powerful new search capabilities and tools.  Also importantly, the website serves as an entry portal for CSI’s e-commerce customers (csiclosures.biz), includes a CSI Careers link, and highlights important CSI sustainability initiatives.

“CSI has commercialized many new closures and equipment offerings across its product portfolio in the last few years.  To assist our customers in evaluating and choosing the ideal closure options for their packages, we redesigned our website to deliver a wealth of updated information quickly and easily,” said Jane Haywood-Rollins, CSI Global Marketing Services Manager.  “We simplified the navigation process so that visitors can now find what they need efficiently, using fewer clicks.”  The CapFinder feature enables easy customized searches by market, application process, bottle finish, closure diameter, closure material, brand name, and package type.

Closure Systems International

The new site also underscores the value CSI brings to its customers through a system of carefully matched closure and capping solutions. The site explains how CSI helps their customers maximize their profits by enhancing the marketability of their brands and by increasing capping efficiency – thereby reducing their total cost of operations. Included are product detail pages for all CSI closure profiles, capping equipment offerings, and global technical services.

“A key goals in the design and development of the new CSI website was to create a best-in-class experience to ultimately increase sales leads and conversions,” said Mark Vitullo, Strategy & Marketing Partner at DigitalDay. “To do this, we employed today’s best-practices for usability, search engine optimization and language translation – built on Sitecore CMS, a powerful content management and marketing automation platform.”

The next upgrade to the site, which is already under development, will offer content in Spanish, German, Portuguese, Chinese and Japanese languages.  Visit CSI’s redesigned website at www.csiclosures.com.

About CSI

Closure Systems International, Inc. (CSI) is recognized as a global leader in closure design, manufacturing, and high speed application systems.  In addition to quality closures and capping equipment, CSI provides unparalleled customer and technical services globally.  Major categories served include carbonated soft drinks, bottled water, juices, isotonics, teas, adult beverages, dairy, foods, and automotive fluids.

CSI’s closure systems solutions help customers maximize profits by increasing the marketability of their brands and optimizing their total cost of operations.  In its 30 locations worldwide, CSI employs approximately 3,800 people.  CSI is part of Reynolds Packaging Division, an operating division of the Rank Group.  Visit CSI’s website at www.csiclosures.com.

About DigitalDay

Since 1998, DigitalDay has been known as one of the Midwest’s premier web design firms.  Based in Cleveland, OH, DigitalDay is a full-service online marketing agency, providing strategic counsel and exceptional creative and technical support to some of the country’s most respected national and regional marketers.  A Certified Sitecore Partner, clients rely on DigitalDay to be their online marketing experts – by augmenting their marketing staff to collaboratively develop strategy upon which design solutions are derived, technology is implemented, and customer’s online programs are maintained.  To learn more, visit www.digital-day.com or find us on Facebook.

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Categories: DigitalDay News