Posts Tagged ‘online marketing’


September 21, 2009 Leave a comment

Florida Crystals teams up with Palm Beach Zoo to save endangered jaguars

West Palm Beach, Fla. – September 14, 2009 – In an effort to save one of our planet’s endangered big cats, the jaguar, Florida Crystals has launched a one-of-a-kind e-coupon program designed and developed by DigitalDay and in collaboration with the Palm Beach Zoo, whose jaguar breeding program is among the most successful in the nation.

“Initially, Florida Crystals came to us wanting to do an email campaign to drive traffic to their current brand site,” said Mark Vitullo, DigitalDay’s Marketing & Creative Partner.

“After an analysis of their business objectives and an understanding of their marketing strategy, we proposed a more robust online campaign that included an email acquisition program, a coupon micro-site and then a multi-part email program,” said Vitullo.

“Once we learned of Florida Crystal’s commitment to the environment and the Palm Beach Zoo, we concocted a unique application of our DigitalDay Coupon System whereby consumers make a choice of how much they wish to save or donate. “

“Good SEO results, coupon-site seeding and social networking tie-ins have added to the program’s success,” added Vitullo.

Jaguars are the western hemisphere’s largest and most powerful felines. Florida Crystals chose the Palm Beach Zoo, because it plays an incredible role in jaguar conservation through its participation in the Association of Zoos & Aquariums Species Survival Plan. Amazingly, twenty percent of the nation’s captive jaguars in the program can trace their bloodlines back to the Palm Beach Zoo’s jaguar family.

Designed and developed by DigitalDay, Florida Crystals "Save and Donate" coupon site is unique in the way it delivers online coupons to consumers.

Designed and developed by DigitalDay, Florida Crystals "Save and Donate" coupon site is unique in the way it delivers online coupons to consumers.

For every coupon redeemed from on any variety of Florida Crystals® Natural and Organic sugar, the company will donate an amount chosen by its customers to the Jaguar Conservation Fund at the Palm Beach Zoo. The new program offers the opportunity to directly benefit an endangered animal.

“This is a unique application of online couponing that could benefit any type of marketer who has a cause or charity they want to jointly support. It’s also been an interesting social experiment to see the choices consumers make in how much to save or donate. All of the results, of course, are proprietary” added Vitullo.

“This initiative highlights one of Florida Crystals’ on-going sustainable efforts,” said Luis Fernandez, Executive Vice President of Florida Crystals Corporation. “We’ve supported and worked with wildlife researchers on our Florida farms over the years. We are enthusiastic about now offering our customers the ability to join us in wildlife conservation.”

To learn more, visit and

Florida Crystals is a leading domestic sugar producer and North America’s first fully integrated cane sugar company, guiding its sugar from the field to the table. Florida Crystals® is the first and only certified organic sugar 100 percent made in the USA, grown and harvested in Florida. Because of Florida Crystals’ earth-friendly farming practices and clean, renewable energy production, Florida Crystals® Organic and Natural sugars are the first sugar products CarbonFree® certified by, signifying each has a neutral carbon footprint. For more information, visit &

DigitalDay is a full-service, online marketing agency based in Cuyahoga Falls, Ohio, between Akron and Cleveland. Since 1997, DigitalDay has provided online marketing counsel, strategy, website design and program implementation to a variety of marketers through the United States. DigitalDay’s Online Coupon System, Email Marketing Programs, Banner Advertising and SEO experience are just a few of the tactics consumer companies large and small have relied on to help drive their online strategies.

The Palm Beach Zoo is a non-profit zoological organization located in Dreher Park in West Palm Beach, housing more than 1,700 animals within 23 acres of lush, tropical habitat. Its mission is to protect wildlife and wildlife habitat, and to inspire others to value and conserve the natural world. The zoo currently sponsors many conservation projects in numerous regions of the world focusing on animals that are represented in the zoo’s population.


“What’s My Dog’s Breed?” Game Debuts

September 25, 2008 Leave a comment

One of the first questions a mixed-breed dog owner asks their vet is “what kind of dog do you think he/she is?” Typically, the vet eyeballs the dog and makes a guess. Today, a more scientific approach is available form Mars, Incorporated through their Wisdom Panel™ Mixed Breed Analysis test — a genetic analysis of the dog through a simple blood test that identifies more than 130 AKC recognized dog breeds to provide the owner with fairly accurate results.

To help promote the Wisdom Panel MX test, DigitalDay created the “What’s My Dog’s Breed?” Game. The game is based on the old way of breed identification — eyeballing a dog, looking at its ears, tail and muzzle, and then making guesses as to what the breed mix might be. Our goal with the game was to show how difficult it is to guess correctly and that the only way to know for sure is with a genetic test — driving consumers to the website where they can buy the test online and then take to their vet for the blood work.

"What's My Dog's Breed?" Game at

We developed the game by leveraging existing assets from the Wisdom Panel website and the test result reports. The site went live today thanks to the hard work by Heather, Adam, Dave, Ganbold, Will and everyone else at DigitalDay who helped tweak and test.

DigitalDay’s Winter Site Refresh is Live, along with Silly Holiday Video

December 19, 2007 Leave a comment

Arriving home from a great meeting in Chicago this evening, I popped on the DigitalDay web site to and saw that the DigitalDay Winter Refresh was live. This was a great group effort by everyone in the agency, with this iteration of our site’s design led by Ganbold.

In addition to the seasonal face lift to this one-page site, we updated our client list, added new portfolio pieces, posted new job openings (YES, We’re HIRING!!!) and interjected the personalties of the DigitalDay teammates.

The fun part to this refresh was the creation of the “12 Days of Email” video, embedded on our site which is part of our online Holiday Greeting Card. If you’re not on our mailing list, visit DigitalDay to opt in to our e-mail list.

And now, through the wonders of YouTube, here’s DigitalDay’s “12 Days of Email”:

DigitalDay 2007 Online Marketing Capabilities and Portfolio

November 13, 2007 Leave a comment

For those who enjoy 5 MB downloads, here’s a PDF version of DigitalDay’s most updated Capabilities and Portfolio presentation:

DigitalDay Capabilities and Portflio (PDF)

Download DigitalDay’s 2007 Capabilities and Portfolio Presentation (5 MB PDF)