Posts Tagged ‘Online Coupons’


September 21, 2009 Leave a comment

Florida Crystals teams up with Palm Beach Zoo to save endangered jaguars

West Palm Beach, Fla. – September 14, 2009 – In an effort to save one of our planet’s endangered big cats, the jaguar, Florida Crystals has launched a one-of-a-kind e-coupon program designed and developed by DigitalDay and in collaboration with the Palm Beach Zoo, whose jaguar breeding program is among the most successful in the nation.

“Initially, Florida Crystals came to us wanting to do an email campaign to drive traffic to their current brand site,” said Mark Vitullo, DigitalDay’s Marketing & Creative Partner.

“After an analysis of their business objectives and an understanding of their marketing strategy, we proposed a more robust online campaign that included an email acquisition program, a coupon micro-site and then a multi-part email program,” said Vitullo.

“Once we learned of Florida Crystal’s commitment to the environment and the Palm Beach Zoo, we concocted a unique application of our DigitalDay Coupon System whereby consumers make a choice of how much they wish to save or donate. “

“Good SEO results, coupon-site seeding and social networking tie-ins have added to the program’s success,” added Vitullo.

Jaguars are the western hemisphere’s largest and most powerful felines. Florida Crystals chose the Palm Beach Zoo, because it plays an incredible role in jaguar conservation through its participation in the Association of Zoos & Aquariums Species Survival Plan. Amazingly, twenty percent of the nation’s captive jaguars in the program can trace their bloodlines back to the Palm Beach Zoo’s jaguar family.

Designed and developed by DigitalDay, Florida Crystals "Save and Donate" coupon site is unique in the way it delivers online coupons to consumers.

Designed and developed by DigitalDay, Florida Crystals "Save and Donate" coupon site is unique in the way it delivers online coupons to consumers.

For every coupon redeemed from on any variety of Florida Crystals® Natural and Organic sugar, the company will donate an amount chosen by its customers to the Jaguar Conservation Fund at the Palm Beach Zoo. The new program offers the opportunity to directly benefit an endangered animal.

“This is a unique application of online couponing that could benefit any type of marketer who has a cause or charity they want to jointly support. It’s also been an interesting social experiment to see the choices consumers make in how much to save or donate. All of the results, of course, are proprietary” added Vitullo.

“This initiative highlights one of Florida Crystals’ on-going sustainable efforts,” said Luis Fernandez, Executive Vice President of Florida Crystals Corporation. “We’ve supported and worked with wildlife researchers on our Florida farms over the years. We are enthusiastic about now offering our customers the ability to join us in wildlife conservation.”

To learn more, visit and

Florida Crystals is a leading domestic sugar producer and North America’s first fully integrated cane sugar company, guiding its sugar from the field to the table. Florida Crystals® is the first and only certified organic sugar 100 percent made in the USA, grown and harvested in Florida. Because of Florida Crystals’ earth-friendly farming practices and clean, renewable energy production, Florida Crystals® Organic and Natural sugars are the first sugar products CarbonFree® certified by, signifying each has a neutral carbon footprint. For more information, visit &

DigitalDay is a full-service, online marketing agency based in Cuyahoga Falls, Ohio, between Akron and Cleveland. Since 1997, DigitalDay has provided online marketing counsel, strategy, website design and program implementation to a variety of marketers through the United States. DigitalDay’s Online Coupon System, Email Marketing Programs, Banner Advertising and SEO experience are just a few of the tactics consumer companies large and small have relied on to help drive their online strategies.

The Palm Beach Zoo is a non-profit zoological organization located in Dreher Park in West Palm Beach, housing more than 1,700 animals within 23 acres of lush, tropical habitat. Its mission is to protect wildlife and wildlife habitat, and to inspire others to value and conserve the natural world. The zoo currently sponsors many conservation projects in numerous regions of the world focusing on animals that are represented in the zoo’s population.

Are You Getting Your Fair Share of Online Coupon Traffic?

In a recent study by Hitwise, US Visits to Coupon Websites Increased 56 percent from 2007. Of that increase, 20% of the traffic to those sites came through search — with specific Brand Names accounting for more than 60% of those searches.

Coupon Search Term Share

Coupon Search Term Share

CPG marketers take note: Consumers are looking for coupons for your brand. If you don’t offer them, you risk them switching to a competitive brand that does. In addition to the traditional benefit of generating trial, adding online coupons to your marketing mix will:

  • Increase traffic to your brand web site
  • Provide traceable, measurable results
  • Increase your ability to build your opt-in consumer database
  • Build consumer loyalty and repeat visits

Blatant Call to Action

DigitalDay has in-depth experience in all types of online coupon programs. We can help develop an online coupon strategy and execute every element for a turn-key program. For more information, contact us through our website.

If Done Right, Online Coupons Will Give Brands a Boost

According to a recent study by Hitwise, U.S. Visits to Coupon Websites Increased 56 Percent from 2007. This is no surprise and we’re sure we’ll see the same type of increase next year. Online Coupons are a legitimate, accepted and effective online marketing tactic and should be an integral part of any online consumer marketing mix.

From the study, what should be most interesting to CPG marketers is that “60% of search queries to coupon websites include a specific retailer brand or branded product.” That means consumers are looking for coupons for your products before they shop. If they can’t find yours, they might find your competitor’s.

Coupon Search Terms

In addition to the sales bump coupons give to a product, a smart online program should increase your site’s traffic, increase repeat visitors and increase opt-in to your consumer database.

Through our proprietary online marketing engine, DigitalDay can help marketers integrate online couponing into their marketing mix. If you’re interested, contact us.