Archive

Archive for the ‘Web 2.0’ Category

4 Steps to Better Feedback

October 28, 2008 1 comment

One of the most challenging things about working with or in a creative agency is dealing with feedback. At an agency like DigitalDay, there are numerous projects going on all the time. As each project moves through conceptual, design, and production stages, we solicit feedback from the client. Conversely, if you are the client, you’re given the opportunity to check and comment on projects as they progress.

Unfortunately, feedback doesn’t always go smoothly. One of the most frustrating comments I hear is “We’re not crazy about…” . Maybe we’re doing an outdoor themed piece, and the comment is “We’re not crazy about the clouds”. A comment like this is so vague that it’s almost worthless. Do you want more clouds, less clouds, bigger or smaller clouds, a different style, more prominent, less prominent, abandon clouds altogether? There’s so much room for interpretation that the designers, art directors, and project managers are forced to either contact the client for further clarification (wasting time and money on both sides) or make an educated decision based on knowledge of the brand, the project, etc (potentially choosing poorly, wasting even more time and money to fix it).

So, I’m proposing a few simple steps to improve the efficiency and usefulness of feedback. In the end, everyone wins with better workflow, lower cost, and better marketing pieces.

  1. For Everyone – Ensure your feedback is submitted on time. There are times where someone asks for feedback, gets a little bit and then moves on, only to have someone higher up in the organization respond later with significant changes. This is extremely disruptive, and results in costly redundant changes.
  2. For Clients – Be specific. Try to frame any comments you have in a proactive way, that leads to or directly suggests a change. Instead of “We’re not crazy about the clouds”, try “The clouds don’t fit our theme of an urban environment. We’d like to see a comp with more focus on the city below, so we see more details there.”
  3. For Agencies – Engage and educate your clients. Often times, your clients don’t have the experience and expertise you have, that’s why they hire you. Explain to them that you don’t understand what certain feedback means, and you need more information to improve their piece.
  4. For Everyone – Be honest. If something doesn’t work for you, don’t worry about stepping on toes or hurting feelings. Everyone involved is a professional, and as long as your feedback is relevant and constructive, it will only lead to a better product.
Advertisements
Categories: Internet, Web 2.0

Tracking Global Visitors for TAAN.org


Check out the new Global Visitors Map widget on the TAAN.org Home page.

Our DigitalDay programmers just now embedded this into the site we designed, developed and maintain for our colleagues in the Transworld Advertising Agency Network (TAAN). The map shows a quick snapshot of real-time and recent visitors to the TAAN site. If you click the small, green question mark below the widget (which we were unable to style), you’ll see a larger view of the map with city/country visitor information.

This idea came from TAAN president Peter Gerritsen, inspired by The Duffy Agency’s Sean Duffy. After visiting Brand Rants, Sean’ blog, Pete shot me an email yesterday asking if we could embed the FEEDJIT Recent Visitors widget Sean uses into the TAAN site.

We took a look at it, played with it and then found a different widget from maps.amung.us that provided a little more functionality and fit the TAAN.org brand a little better.

As I’m writing this blog, I just saw the third visitor pop in from Valenciana, Spain — very cool. Nacho, is that you?

Pete envisions keeping this “twitter-like” map up all day so he can try and guess who’s popping into the site and from where. It should also show site visitors the kind of global activity and interest the site draws, like another recent visitor just now from Spring, Texas.

The Dot.com Bubble… 2.0?

December 5, 2007 Leave a comment

I came across this video yesterday during my daily check of Digg. It’s about the speculation of a Web 2.0 bubble and it’s to the tune of Billy Joel’s, “We Didn’t Start the Fire.”

The video even asked me to blog the song… how could I deny that?

The Digg Effect

November 22, 2007 Leave a comment

Social news aggregate Digg is well-known for its ability to drive traffic to unlikely, and sometimes likely, Web sites and blogs. The surges in traffic from popular posts often result in overloaded servers or hit bandwidth caps in a phenomenon dubbed the “Digg effect.”

Ben Cook, a curious blogger who runs Blogging Experiment, wondered whether the Digg effect could leave enough lasting effect for a blog to rely on for its foreseeable future. Basically, how much traffic would he continue to receive once the surge in visitors from a Digg post had dwindled away? Ben created a blog called Hilarious Names back in May and posted the first article to Digg to see what kind of results he would get.

Well, after receiving about 20,000 visitors within a few hours, things died down to about 1,000 a day and then to 10 a day. He decided to take a look at the blog’s stats again recently and found that it still receives 40-50 visitors a day and is the top result of over 2,000,000 in a Google query for “hilarious names.” Seventy-five percent of Hilarious Names’ traffic comes from search engines and 19% is from the Digg post. He concedes that 40-50 visitors a day isn’t that big of a deal, but it is kind of impressive considering that this traffic comes six months after his post on Digg and the only effort he put into the blog was posting two articles.

As an avid Digg user (a “Digg addict,” if you will) I’m intrigued. It makes sense, but like the people before Ben Cook, I never really thought about how much traffic a blog could be left with once the Digg effect had waned. Digg really holds a lot more potential than many people give it credit for.

Source: Blogging Experiment – The Lasting Digg Effect

Let’s Talk

November 21, 2007 Leave a comment

This is news that makes my day. A new study shows that just 10 minutes of social interaction everyday boosts performance of memory and test scores. Unsurprisingly, the more social interaction one had resulted in better cognition.

Crossword puzzles may now cower in fear as the findings also suggest that these social interactions may be just as beneficial as partaking in more “intellectual” activities, such as crossword puzzles. So, who’s up for a chat?

Source: US News & World Report

It’s the little things that matter…

September 4, 2007 Leave a comment

Check out this column on ways to make your site more interactive by Riccardo La Rosa and Steve Mulder (I wonder if he’s any relation to Fox) from the Web Agency, Molecular.

The little technology tricks that you can add in to save your users 3 seconds or a couple of keystrokes leaves a lasting impression about your brand and Website.

Viddler Makes Video Super-Social

August 18, 2007 Leave a comment

Imagine Mystery Science Theater where viewers not only add pop-up comments, but can also add video comments. That’s what Viddler offers.

Here’s video mavens Justine and Desiree of Mommy, Pack My Lunch explaining its features:

Categories: Video, Web 2.0