Archive for the ‘Client Sites’ Category

Crazy Timeline for an Online Promotion

January 30, 2010 1 comment

We had a crazy week at DigitalDay. It began with a call from an agency partner and it played out like this:

Monday, January 25, 2010

9:38 a.m. —  “Mark, this is Stuart . . . can you meet with one of our clients this afternoon at 1:30? They need an online marketing plan to support upcoming store openings in February and March. ”

Stuart Glassman, Senior VP, Stern Advertising, Omnicom

1:30 p.m. to 4 p.m. – Meeting in Beachwood: introductions, background, assignment: “Can you have a plan to us by Wednesday for a launch in two weeks?”

4:17 p.m. – Calls go out for online media quotes.

7 p.m. to 11 p.m. — First draft of online marketing plan sketched out.

Tuesday, January 26, 2010

5 a.m. to 8 a.m. – Refinements to marketing plan, start sitemap and wireframes.

10:38 a.m. – “Mark, this is Stu.  Do you have that plan done?”

Recon of client's store in Westlake to get brand feeling

3:00 p.m. – “Is it ready to present now?”

5:15 p.m. – “There’s been a change. We need to launch Friday, in four days.

5:16 p.m. to 11:30 p.m. – Draft new plan.

Wednesday, January 27

4 a.m. to 8 a.m. – Finish new plan.

9:30 a.m. – Present plan. “This is great . . . we’ll call you right back.”

9:45 a.m. – “Can you present to the CEO in Beachwood at 2 p.m.?”

Flash Banner Ad Storyboard

2 p.m. to 4 p.m. – Presentation, questions, explanations . . . approval.

4:15 p.m. – Text message to agency: “It’s a GO.”

4:16 p.m. to 1:00 a.m. – Wireframes, copywriting, media plans, design, begin programming, purchase vanity URL, partition server.

Thursday, January 28

7 a.m. – snowstorm

8:00 a.m. to 11 a.m. – Finalize presentation of initial banner ads and microsite designs, firmer media plans, programming continues

11:00 – Client unavailable, stuck in snowstorm, time’s ticking . . .

12:45 p.m. to 1:30 – Presentation of creative, media plan and feedback

1:31 p.m. to 3:00 p.m. – Refine creative, refine media plan, and refine estimates

4:00 p.m. to 4:45 p.m. – Final teleconference presentation to CEO.  Approved!

DigitalDay Crew working into the wee hours of the morning

4:46 p.m. to 4:30 a.m. Friday morn – Wireframe all assets, research SEO keywords, design all templates, build all flash banners (three sizes), break out HTML templates, program coupon and data capture, write Google AdWords, design emails, craft meta tags, program send to friend, write Twitter Tweet and Facebook wall post, renegotiate media.

Friday, January 29, 2010

4:35 a.m.Wellness Promotional Microsite for Crocker Park in Westlake, OH goes live.

Max-Wellness Banner Ads on

8:30 a.m.Flash Animated Banner Ads to

9:00 a.m. — Turn on Google Adwords

9:45 a.m. – Banner ads begin running. Program launched.

This was a herculean effort by everyone at DigitalDay. Not only did we pull off an impressive display of service and creativity, we supported all of our current clients without missing a beat.

And we had fun doing it.

Max-Wellness Crocker Store Promotion, with downloadable store coupon and Forward to 5 Friends promotion

apologies for the funky formatting of this blog post


Duck Tape takes Flight Under a New Website

December 17, 2009 Leave a comment

It’s been a busy week for press releases from our clients. Shurtech Brands, owners of Duck brands which includes Duck® Tape, announced the launch last week of another DigitalDay designed and developed website:

The new Duck brands website, designed and developed by DigitalDay, went live Monday this week.

This new Duck site combined four previously separate properties into one stronger, content-rich and content managed, online marketing presence.

Like many companies, Duck brands developed separate websites over the years to support different marketing strategies. Not only did this cause maintenance headaches, it confused consumers and diluted the brand’s messaging.

The old Duck Tape website, developed when the brand was owned by Henkel Corporation.

DigitalDay’s strategy to develop a consolidated site under a fresh, modern, brand-appropriate umbrella will have many benefits:

  • Engaged consumers will find richer content and return to the site more often
  • Search ranking will increase, yielding more traffic
  • Maintenance will be minimized

To help the client keep service costs down, DigitalDay implemented Sitecore’s Content Management System. This powerful tool will allow the client to make routine updates, product changes and review and approve consumer-generated content through an easy to understand interface.

So, without any further adieu, here’s the new release . . .

Duck brand Products Finds New Home on Web

-From duct tape to weatherstripping to moving and packaging, new site provides helpful tips and tricks to get it done-

AVON, Ohio (December 16, 2009) – Whether you’re a crafter interested in sharing some creative duct tape ideas, a DIYer looking for help with blocking out pesky drafts or a teen searching for unique ways to earn much-needed scholarship dollars, – the new online home of Duck brand products – can help with these solutions, and more!

The site provides helpful tips and tricks for using various Duck brand products around the home, from Duck Tape® brand duct tape and weatherstripping to shelf liners, packaging tapes and more. In addition to accessing useful product solutions for both everyday and outlandish problems, visitors can submit their own ideas or comment on those submitted by others.

For Duck Tape enthusiasts, the new is also home to the popular Duck Tape Club (offering fun and quirky uses for Duck Tape), the Stuck at Prom® Scholarship Contest (challenging high school students to wear duct tape to prom for a chance to win scholarship money) and Ducktivities (providing duct tape crafting how-tos and an option for crafters to upload their own creations).

Visitors are also encouraged to interact with the site through the Duck blog, which will provide seasonally relevant product information and other brand-related news; a discussion board for sharing experiences, new product ideas and craft inspirations; as well as social media integration with outlets such as Twitter, Facebook and YouTube.

For more information, please visit

A New Brand and Online Marketing Strategy for

December 16, 2009 Leave a comment

Our client,, just published the following press release regarding the new website and logo we helped them develop. This project was more than just a branding and website redesign project. DigitalDay played a key role in the complete re-tooling and repositioning of the company’s marketing strategy.

DigitalDay provided the strategy, branding, design and front-end templates for's new consumer website which launched December1, 2009.

Working collaboratively with’s marketing and IT department, we developed a search-engine-rich market segmentation strategy, created the new brand identity, and designed an intuitive eCommerce interface.

After the strategy, information architecture and design work, our technical team rolled up their sleeves to deliver the complete front-end of the site in Microsoft’s ASP.NET MVC compliant templates. The client’s IT department then integrated the templates into their system.

Here’s the release . . . Launches New Website, Products and Services for  Consumers

DALLAS–(BUSINESS WIRE)– Dallas-based, a leading online background screening provider for Fortune 500 companies and provider of the #1 criminal convictions database in the industry, launched a newly redesigned consumer website that includes new consumer products services, and a new logo.

The new site, which launched on Dec. 1, comes as part of a total brand revitalization designed to better serve consumers with background check needs. The new website includes an interactive learning center with in-depth FAQs for all products, a Crime 101 page, search tips and  instructions for those who need help with online purchasing.

“When the site was redesigned, its overarching goal was to make it as  helpful as possible,” said SVP of Marketing and  E-commerce, Laura Kendall. “The opt-in for money saving discounts and promotions, quick guest checkout, the learning center and its overall user-friendliness combine to create as the online destination for consumer background check needs.”

The final portion of the revitalization comes in the form of a new company logo, designed to represent who brand and services.

Says Laura, “Our new logo represents all the data sources that we pull nationwide to compile the most comprehensive report in the market online. Moreover, it represents the ability for consumers to compile profiles on any individual they wish to monitor to protect themselves and their family.” 


September 21, 2009 Leave a comment

Florida Crystals teams up with Palm Beach Zoo to save endangered jaguars

West Palm Beach, Fla. – September 14, 2009 – In an effort to save one of our planet’s endangered big cats, the jaguar, Florida Crystals has launched a one-of-a-kind e-coupon program designed and developed by DigitalDay and in collaboration with the Palm Beach Zoo, whose jaguar breeding program is among the most successful in the nation.

“Initially, Florida Crystals came to us wanting to do an email campaign to drive traffic to their current brand site,” said Mark Vitullo, DigitalDay’s Marketing & Creative Partner.

“After an analysis of their business objectives and an understanding of their marketing strategy, we proposed a more robust online campaign that included an email acquisition program, a coupon micro-site and then a multi-part email program,” said Vitullo.

“Once we learned of Florida Crystal’s commitment to the environment and the Palm Beach Zoo, we concocted a unique application of our DigitalDay Coupon System whereby consumers make a choice of how much they wish to save or donate. “

“Good SEO results, coupon-site seeding and social networking tie-ins have added to the program’s success,” added Vitullo.

Jaguars are the western hemisphere’s largest and most powerful felines. Florida Crystals chose the Palm Beach Zoo, because it plays an incredible role in jaguar conservation through its participation in the Association of Zoos & Aquariums Species Survival Plan. Amazingly, twenty percent of the nation’s captive jaguars in the program can trace their bloodlines back to the Palm Beach Zoo’s jaguar family.

Designed and developed by DigitalDay, Florida Crystals "Save and Donate" coupon site is unique in the way it delivers online coupons to consumers.

Designed and developed by DigitalDay, Florida Crystals "Save and Donate" coupon site is unique in the way it delivers online coupons to consumers.

For every coupon redeemed from on any variety of Florida Crystals® Natural and Organic sugar, the company will donate an amount chosen by its customers to the Jaguar Conservation Fund at the Palm Beach Zoo. The new program offers the opportunity to directly benefit an endangered animal.

“This is a unique application of online couponing that could benefit any type of marketer who has a cause or charity they want to jointly support. It’s also been an interesting social experiment to see the choices consumers make in how much to save or donate. All of the results, of course, are proprietary” added Vitullo.

“This initiative highlights one of Florida Crystals’ on-going sustainable efforts,” said Luis Fernandez, Executive Vice President of Florida Crystals Corporation. “We’ve supported and worked with wildlife researchers on our Florida farms over the years. We are enthusiastic about now offering our customers the ability to join us in wildlife conservation.”

To learn more, visit and

Florida Crystals is a leading domestic sugar producer and North America’s first fully integrated cane sugar company, guiding its sugar from the field to the table. Florida Crystals® is the first and only certified organic sugar 100 percent made in the USA, grown and harvested in Florida. Because of Florida Crystals’ earth-friendly farming practices and clean, renewable energy production, Florida Crystals® Organic and Natural sugars are the first sugar products CarbonFree® certified by, signifying each has a neutral carbon footprint. For more information, visit &

DigitalDay is a full-service, online marketing agency based in Cuyahoga Falls, Ohio, between Akron and Cleveland. Since 1997, DigitalDay has provided online marketing counsel, strategy, website design and program implementation to a variety of marketers through the United States. DigitalDay’s Online Coupon System, Email Marketing Programs, Banner Advertising and SEO experience are just a few of the tactics consumer companies large and small have relied on to help drive their online strategies.

The Palm Beach Zoo is a non-profit zoological organization located in Dreher Park in West Palm Beach, housing more than 1,700 animals within 23 acres of lush, tropical habitat. Its mission is to protect wildlife and wildlife habitat, and to inspire others to value and conserve the natural world. The zoo currently sponsors many conservation projects in numerous regions of the world focusing on animals that are represented in the zoo’s population.

Google Checkout Provides Rapid Ecommerce Solution

December 16, 2008 Leave a comment

To help a small business capture some holiday sales without a large investment in a custom online store, DigitalDay designed and developed a professionally branded website and implemented Google Checkout for its client BestVAR.

BestVAR Ecommerce Website

Our developers were able to easily integrate Google’s Shopping Cart into the branded product pages.

BestVAR Product Page

Categories: Client Sites

Putting Mars in the Holiday Spirit

December 6, 2008 Leave a comment

It’s the time of year here at DigitalDay where we give our client’s sites a refresh for the holidays. In the case of Mars, we brightened up the site with a new header and moved the home-page flash intro to an interior page.

Here’s the Holiday season home page:


And here’s where we parked the Flash overview:


Categories: Client Sites

Retiring a Vintage Jelly Website Design

November 27, 2008 Leave a comment

After what seemed like an eternity,’s circa 2000 website has finally been retired. Earlier this month is was replaced with a modern, optimized, professionally branded design by DigitalDay.


For posterity’s sake, here are a couple screen captures of the old 800 x 600  “Jonathan” design the new DigitalDay inherited back in 2001.