Custom Designed Website Solution for Small Businesses
At DigitalDay, we’re big believers in the power of beautifully designed, well-branded, search engine optimized websites for all businesses, large or small.
We also believe it’s very important to update your business’ website on a regular basis to keep it fresh, current and alive in the search engines while encouraging visitors to return often.
Integrate WordPress to Bring Your site to Life
For small businesses, DigitalDay offers a great solution in the form of a WordPress integrated custom design providing a simple way to manage your content and update your website effortlessly.
WordPress is a free, open source blog publishing application. It features integrated link management; a search engine-friendly, clean permalink structure; the ability to assign nested, multiple categories to articles; multiple author capability; and support for tagging of posts and articles.
But, with the right strategy and design help, WordPress doesn’t have to look like a blog. We work with small businesses to:
- Define your online marketing and search engine optimization strategy
- Design your site’s Information Architecture, write copy and create your site’s professional, custom design
- Develop the HTML templates and integrate the WordPress platform into your site
- Deploy your custom, content-managed site on our servers or yours
Original Content is the Key to SEO and New Business
When using WordPress for your website, we’ll set up a static front page that doesn’t look like a blog at all, and then have a link to “articles” area on your site, where you can easily publish content rich articles.
This articles area is a list of the blog posts that you create, and the content acts as “spider food” for the search engine crawlers. All you have to do is write and publish the blog post, and the article page gets updated automatically for you, and WordPress lets the crawlers know your site has been updated.
Regularly publishing quality articles and content to your website gives search engines more content to crawl, and provides value to your web site visitors. For example, if you are a Veterinarian, you can publish short articles that address the needs of your pet-owning market, as the Cuyahoga Falls Veterinary Clinic has done with these recent articles:
This is a great way to provide value to your visitors, and help your website rank better in the search results. And if your content is good, other people will link to your site, helping you even more.
And when your website is set up with WordPress, it takes minutes to post the articles, and Google finds them within a day or less. This means other people can find them too, and in turn find your website and your business.
How to Get Started
While the WordPress software is free, our services are not . . . sorry. Before you contact us, set aside website design budget of between $5,000 and $10,000. Then, to minimize your costs and the website’s design and development time, organize the following as best you can:
- Create an outline of all the navigation sections and pages that you’d want to fully describe your business
- Write copy or collect all of the information (brochures, press releases, etc.) that would populate each of those pages
- Gather up artwork and photos to support your information – or get a photographer to shoot it for you
The more you do up front, the lower your costs will be. If you don’t have the time or skill, we can do it all for you and we’ll provide a detailed estimate of our costs and manage the entire process.
For more information, contact us today to see if we can help your business get its fair share from online marketing.
Samples of our WordPress Integrated Work
To help give you a sense of how WordPress can look, take a minute to review these recent WordPress integrated sites we developed for our small business clients.