Home > DigitalDay News, Search Engine Marketing > DigitalDay’s Internal SEO Strategy Pays Off

DigitalDay’s Internal SEO Strategy Pays Off


Over two years ago, when I did a Google search for “Cleveland Web Design” my agency, DigitalDay, showed up on the 8th page, ranking around #84. Hardly effective.

We immediately began an effort to optimize our website and implement organic search engine marketing tactics to move up in the rankings. Even though we’re a national agency with clients all over the country, we decided to aim for geographically qualified keywords focusing on Cleveland and extending out to all of Ohio.

For some phrases, the more narrow, we quickly landed on the first page. For “Cleveland Web Design,” it’s taken almost two years but last week we made it clocking in at #8. I’ll attach a screen capture in case it changes.

Here’s a list of the phrases we targeted and our current Google Results Ranking:

#8 — “cleveland web design

#2 — “cleveland web design agency

#2 — “cleveland online marketing

#3 — “akron web design agency

#144 — “ohio web design” (we need to work on this)

#10 — “ohio web design agency

#7 — “ohio online marketing agency

This works paid off not only in demonstrating our SEO skills, but it got us invited to pitch a large consumer brand near Cleveland in November last year — and we won the business.

Google Search Results for the terms "cleveland web design" on February 3, 2009.

Google Search Results for the terms "cleveland web design" on February 3, 2009.

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  1. Dan
    February 5, 2009 at 5:27 pm

    Funny how finally going back to a multi-page site rather than a ‘trendy’ single page site just happened to coincide with the gains in search engine position, don’t you think? 🙂

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