Home > DigitalDay News, On-line Marketing News > Whopper Sacrifice Lives for 1 Week, Here’s what You Missed

Whopper Sacrifice Lives for 1 Week, Here’s what You Missed


In case you missed its one week appearance, here’s an overview of Burger King’s recent  “Whopper Sacrifice” Facebook promotion launched by Crispin Porter & Bugusky earlier this month.

The promotion asked Facebook users to “sacrifice” ten friends in exchange for a coupon for a free Whopper. Facebook objected to the promotion and Burger King pulled it in one week, but only after 234,000 friendships had ended.

I snapped these screen shots while the promotion was still live. Here’s the overview . . .

On January 9, Crispin launched Burger King’s “Whopper Sacrifice” micro-site, a doorway into Facebook where users install the Whopper Sacrifice Application. No paid advertising or coordination with Facebook supported the launch but the National PR and online buzz was immediate.

whopper-sacrifice-home-page

The micro-site was a doorway into a Facebook App that asked Facebook members to delete (sacrifice) 10 friends in exchange for a coupon for a free Whopper. Per the screenshot below, 89,135 Facebook members added the application.

Whopper Sacrifice facebook-application-page

Once installed, the application loaded all of the Facebook friends so that the user could easily scroll through them to pick 10 to sacrifice. The application kept track of how many were sacrificed.

selecting-friends-to-whopper-sacrifice

Selecting a friend opened the following window with their latest Facebook post and instructions on how to “set your friend ablaze.”

begine-the-whopper-sacrifice

To add a little drama and, no doubt, reinforce the flame-broiled brand, the friend’s profile photo is ceremonially set ablaze in  a quick animation.

whopper_sacrifice_watch_them_burn

Finding 10 friends to sacrifice was difficult. Once complete you were supposed to be awarded with a coupon for a free Whopper. I got to this screen, clicked the button to claim my Whopper and was unexpectedly returned to the promotion’s micro-site home page. I got nothing.

whopper_sacrifice_proving_love

After only a week the promotion ended when Facebook objected to the message sent to sacrificed friends. Burger King and Crispin kept the URL alive and replaced it with the following message and, in an attempt to extend the promotion, added the Angry-Gram, a silly email generator to send to friends and foes.

whopper_sacrifice_sacrificed

To see the result, Google “Whopper Sacrifice” to see the buzz created.

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