Home > Client Sites, DigitalDay News > A Facelift for Baco, A #1 Brand in the UK, in Two Weeks

A Facelift for Baco, A #1 Brand in the UK, in Two Weeks


During a conference call with one of our newest client’s UK marketing manager, we were asked if there was anything we could do to support an upcoming online promotion for the Baco brand of cooking foils, papers and bags. The promotion would include joint marketing on a large consumer news site with an online entry at the Baco site and it would launch in two weeks.

Baco's old website was a simple, uninspiring listing of products and not much else.

Baco's old website, an uninspiring simple site listing products and not much else.

We had a couple options. We could plug the promotion into the existing, uninspiring site which had no consumer appeal and very little content. Or, we could give the entire site a facelift and then add in the promotion —  a tall order in a two week window.

The client opted for the facelift and we took up the challenge. In typical DigitalDay fashion, we over-delivered and actually re-designed the entire site, incorporated the promotion, added in a recipe section, created an online coupon and launched a completely new site to meet the deadline.

Baco's new, consumer-friendly site with recipes, promotions and DigitalDay's coupon engine

Baco's new, consumer-friendly site with recipes, promotions and DigitalDay's coupon engine, designed, developed and launched in 2 weeks

Kudos to everyone at DigitalDay who went above and beyond to help give Baco a fresh, engaging new online brand.

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