Home > Internet, Web Design > Efficient design starts with efficient fonts

Efficient design starts with efficient fonts


Typography is a huge part of any well-done graphic design. Choosing the perfect set of fonts and styles for any given design should be intentional and informed, and therefore time consuming. Additionally, the size of a designer’s collection of typefaces grows over time. At an established agency like DigitalDay, we have literally thousands of fonts in our collection that are either supplied by clients, purchased for projects, or picked up from various software installs.

The best tool I’ve found for organizing and working with a large font library is FontExplorer X. It also happens to be free, which is a great bonus. The only downside is that there is no Windows version. There are similar tools for Windows, but for now Linotype’s program is Mac only.  Why do I need any font software, you ask? Well, there are several advantages over the built-in tools on either Mac or Windows.

First, if you have say, 1000 fonts, and they are all activated, it becomes very time consuming to select a font from an applications list. If you’re scrolling through, or just browsing within an application, it’s much more friendly to search through say 50-100 fonts than your entire collection. Loading all of your fonts every time also eats tons of memory. And when you have loads of design applications and files open, every little bit helps.

The true killer feature, for me, is the ability to make font sets or “playlists”. There are many times when I know I’m looking for a sans-serif font, or something very ornate, but I don’t know exactly which font I want to use. What I’ve done is break my entire collection down into different categories. I can browse through single categories at a time, which is an incredible time saver.

Additionally, if I have a large project that uses many different typefaces, I can group them together and activate or deactivate all at once. If you’re familiar with playlists in iTunes, the concept should be familiar. Browsing a few specific fonts instead of digging through hundreds of possibilities is a huge help.

Another nice feature is auto activation. Let’s say you’re working on a big style guide in your page layout program and you’re using many different fonts. You want to be prudent and not leave them active all the time, but you might occasionally forget to turn them on, or forget to add a font you use , etc. Not to worry. Font Explorer X will detect what fonts are used in your file and activate them for you.

Font management is an often-overlooked process, but it can be useful and an incredible time saver. Browsing quickly and intelligently will give you more time to find the perfect fonts for a better piece for your agency and the client.

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