Home > DigitalDay News, Web Design > “What’s My Dog’s Breed?” Game Debuts

“What’s My Dog’s Breed?” Game Debuts

One of the first questions a mixed-breed dog owner asks their vet is “what kind of dog do you think he/she is?” Typically, the vet eyeballs the dog and makes a guess. Today, a more scientific approach is available form Mars, Incorporated through their Wisdom Panel™ Mixed Breed Analysis test — a genetic analysis of the dog through a simple blood test that identifies more than 130 AKC recognized dog breeds to provide the owner with fairly accurate results.

To help promote the Wisdom Panel MX test, DigitalDay created the “What’s My Dog’s Breed?” Game. The game is based on the old way of breed identification — eyeballing a dog, looking at its ears, tail and muzzle, and then making guesses as to what the breed mix might be. Our goal with the game was to show how difficult it is to guess correctly and that the only way to know for sure is with a genetic test — driving consumers to the website where they can buy the test online and then take to their vet for the blood work.

"What's My Dog's Breed?" Game at www.WhatsMyDog.com

We developed the game by leveraging existing assets from the Wisdom Panel website and the test result reports. The site went live today thanks to the hard work by Heather, Adam, Dave, Ganbold, Will and everyone else at DigitalDay who helped tweak and test.

  1. No comments yet.
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: