Home > On-line Marketing News > If Done Right, Online Coupons Will Give Brands a Boost

If Done Right, Online Coupons Will Give Brands a Boost

According to a recent study by Hitwise, U.S. Visits to Coupon Websites Increased 56 Percent from 2007. This is no surprise and we’re sure we’ll see the same type of increase next year. Online Coupons are a legitimate, accepted and effective online marketing tactic and should be an integral part of any online consumer marketing mix.

From the study, what should be most interesting to CPG marketers is that “60% of search queries to coupon websites include a specific retailer brand or branded product.” That means consumers are looking for coupons for your products before they shop. If they can’t find yours, they might find your competitor’s.

Coupon Search Terms

In addition to the sales bump coupons give to a product, a smart online program should increase your site’s traffic, increase repeat visitors and increase opt-in to your consumer database.

Through our proprietary online marketing engine, DigitalDay can help marketers integrate online couponing into their marketing mix. If you’re interested, contact us.

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