Home > Client Sites, DigitalDay News > My Brands Online Grocery Website Goes Live

My Brands Online Grocery Website Goes Live


Rochester, New York — Shane Geisheimer, DigitalDay’s Technical Partner, spent the past weekend in Rochester, New York at the My Brands headquarters, overseeing the launch of the new My Brands website, an online store with a custom Customer Service Management application and an integrated warehouse application.

On Sunday night, March 2nd, at 6 p.m. the new site went live and orders immediately began streaming in. “Everyone is extremely pleased,” said Shane. “My Brands is thrilled with the site’s design, improved usability, increased speed and, of course all of the enhanced functionality with the new warehouse system and customer service application. My Brand’s clients, many of the country’s leading packaged goods manufacturers, have called or emailed with congratulations and with enhancement ideas, many of which we’ll get to soon,” said Shane.

This ecommerce project was a monumental custom programming effort. DigitalDay’s Dan Ciammaichella, the technical architect, manager and programmer for this project led the technical team who included Sean O, Adam W, Brandon S, our new friends at Core, the warehouse management software company, and Shane.

While everyone at DigitalDay played a role in the successful launch of this site, Dan’s diligence and leadership were instrumental to its successful launch. Thanks Dan.

Now let’s get ready for Phase 2.

My Brands Online Grocery

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  1. April 3, 2008 at 9:02 pm

    Nice work with this site. The organization, structure, layout, and speed make this a great experience.

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