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The Trajan Horse


Quick, beside that cool announcer guys voice, what do you think of when I say movie trailers and posters?

It turns out you should think of Trajan as well. In what can only be described as a typographical travesty, the ever popular Trajan font is used, almost overwhelmingly to promote and represent modern movies. This observation is the sole inspiration for a whole blog, and a humorous video.

Named after a Roman emperor, Trajan is not a poorly formed or simply ugly font (others aren’t so lucky), but it has become so clichéd and overused that it represents laziness on the part of both designers and the marketing community that supports them. Surely there are other interesting typefaces out there, many of whom have more character and unique features. Think of the films of yesterday, especially their titles. Hand-created type was the norm, and creativity ran rampant (see Hitchcock films, or old Bond films especially). Yes, it’s nice to have a semibold font with big pronounced serifs, but I think we can all do better.

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