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Google Growth


Google has been at the top of the search engine game for years and new data from Hitwise shows that it’s only getting more popular. The search engine that spawned “googling” as an acceptable verb is now used for nearly 65% of all Web searches in the US.

Hitwise Search Engine Marketshare - Oct 2007

Usage of Google went up almost 6% last month compared to a year ago. Of the next three most popular search engines, Yahoo! Search, MSN Search, and Ask.com, Ask was the only one to see its numbers rise. It’s quite impressive to see Google grow an already commanding lead. Yahoo! Search took second place with 21.65% of searches in the US. That’s only a third of the queries Google handled!

I’d actually be a bit curious to see how many users rely on more than one search engine for typical use since it seems they tend to be pretty loyal to their favorite. I guess I’ll just have to google it to find out… (hah hah).

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