Home > DigitalDay News > Circa 1999 Site Map for GE Silicone’s $1.2MM Global Website Build

Circa 1999 Site Map for GE Silicone’s $1.2MM Global Website Build


While looking for some old files this weekend, I stumbled upon the final site map for GE Silicones Global website we built back in 1999/2000. This was a large project that redefined the way the company marketed itself . . . globally. We helped switch their product-focused approach to a market-driven approach which is reflected in the sitemap.

GESilicones.com Site Map circa 1999

To develop just this site map, my team and I spent a couple months interviewing product, marketing and sales managers at the GE facilities in Waterford, NY and in Düsseldorf, Germany, and pouring through boxes of traditional content (brochures, data sheets, MSDS, etc.).

When we were ready to finally present this site map, The GE managers in charge of the project flew to Peninsula. After going through most of it, they asked what it was going to cost to design and build. I said I didn’t know, I would need to take some time to estimate it. They pressed me for “a ballpark” cost. I flipped through the 62 pages and offered a guess — “somewhere around $1 Million” I ventured. They paused and then shouted “One Million Dollars??? For a web site? No F***ing way” (they often talked like that).

I calmed them and asked for time to estimate it. When we finally submitted the official cost estimate a week later, the total came to over $1.2 million.

I think we had the site built within six months and they remained a client until the walls came tumbling down in the Dot Com bust a year-and-a-half later. They’ve since been purchased by Momentive and you can still find remnants of our work throughout their site.

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