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The Millennials are Here! CAUTION: Disturbing Video

As a “young” Baby-Boomer and business owner, this 60 Minutes Report makes one say “hmmmm . . . “:

The Millennials are Coming!

Categories: DigitalDay News
  1. November 14, 2007 at 3:51 am

    The linked article and 60 Minutes clip present a frightening change in the way work is now viewed by the next generation.

    Yes, we should embrace the changes. We may not “celebrate” this new era of worker, but it is what it is. We need to determine what is right for our business and aggressively pursue the answers that will make us better.

    We are in the communications/marketing business. We should be leaders in how to address changes and capitalize on how to utilize the solutions for innovation.

    What if we looked at our business model with the analogy of a professional sports team. We build a team for the season, a core of stable veterans that are grouped with the “free agents” that will accomplish specific goals for the year. These free agents are given base agreements, with incentives that are measurable goals and reward them by achieving these goals. For themselves and the business. We act like coaches, not managers. We teach, push, and mentor toward specific results. Shorter-term than the “career” incentives that have motivated past generations of employees.

    This is an important subject that warrants more thinking, and actions. It is our future, and we had better address it now.

  2. November 14, 2007 at 4:18 am

    I saw the piece as well and also found it troubling. We have had some challenges with workers who just don’t seem to “get it’ the way we think they should. On the other hand, there is some value in the reminder that a balance between work life/personal life is important. And for those young workers who do apply themselves, the potential is limitless.

  3. November 14, 2007 at 4:29 am

    The link that Peter mentioned, “How to Retain Your Gen-X Workforce”, is located in this previous post:


  4. John Peterson
    November 14, 2007 at 5:29 am

    I saw this spot on 60 minutes and had to chuckle. I have engaged in countless hours of frustrated conversation about the incouragable attitudes of these young workers over recent years with my business owner friends – but I didn’t know they had a name (Millennials). As a baby boomer who was raised with a very different set of ideals, I find myself conflicted about the attitudes of these Millenials. Its hard to argue that in a better world, our priorities would be lifestyle, friends, family, and that work would subordinate to these priorities. And you have to respect the millenials committment to these priorities.

    Unfortunately, history has shown that material comforts and financial success require a very different set of priorities. Most of the Millennials have enjoyed these comforts and opportunities all their lives from their parents with very little sacrifice or comprimise on their part. If they can succeed in changing the world so that everyone can enjoy this new age prioritization with little sacrifice, then where do I sign up?

    Sadly, I think that the more probable outcome is that the U.S. workforce will continue to lose its competitive edge on the global emerging labor market. The emerging global labor market is willing to make substantial sacrifices to enjoy a standard of living that we have enjoyed in this country for generations. To compete with that, we need to be substantislly more productive, but thats not happening either.

    For their part, I am cheering for the Millennials but I’ll hedge by continuing to make my own professional sacrifices. Someday, maybe I’ll need the job that the Millennial doesn’t want.

  5. November 14, 2007 at 6:02 am

    As an American living in Sweden I can say that Millennialism is nothing new in this part of the world. Sweden’s unique pscycho-socio-political environment has been producing this type of worker since the sixties. In response Swedish industry has developed what, at times, seems like an absurdly tolerant work environment. Arriving in Stockholm as an employee I was shocked to discover that I could work about one third as hard as I did in the States and thrive. To me it seemed less like I was going to work each morning and more like I was attending adult day-care. But it didn’t take long to also realize that in this type of environment a work ethic could provide a powerful competitive advantage. Today as an employer in Sweden I have been fortunate to attract people who arrived at the same conclusion I did. Hopefully the more ambitious twenty somethings in the US (there must be some) will see the opportunities that are being created for them by the Millennials and will seize the day and begin to reverse the trend. Otherwise, US managers had better brush up on their baby-sitting skills.

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