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Radiohead Exemplifies Value Pricing

In his “Declaration of Independence”, Ron J. Baker, of the Versage Institute and a recent speaker at the New York City TAAN meeting, declares:

“We hold these Truths to be self-evident, that all Value is Subjective, the Customer is sole arbiter of the Value which we in the Profession create, and Price determines Costs, not the opposite.”

Radiohead is experimenting with this principal with the online release of their new album “In Rainbows.” There is no fixed price. Customers decide how much they want to pay for the download, as long as they cover the minimal credit card handling fee.

Radiohead to give away new album

And the Radiohead “In Rainbows” website is pretty cool in its minimalist approach.

  1. Brett
    November 20, 2007 at 2:30 am

    The album is really good, but disappointing in that it isn’t offered in a high-bitrate form. They’re releasing the album on CD with a label some time next year.

    Saul Williams has also taken a similar approach. His recent album was produced by Trent Reznor, who has been pretty vocal about is disgust for major record labels. It’s available for download at http://www.niggytardust.com as a fairly high-bitrate with all art and inserts for free. The album is also available in an even higher bitrate or lossless for $5. It’s a pretty cool concept and a great album.

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