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CPG and B-to-B Email Marketing Services

As a full-service interactive marketing agency, DigitalDay offers the full compliment of online marketing solutions to help clients succeed online. Our experience with Fortune 500 online marketers over the past 10 years has helped make us experts in driving site traffic and increasing conversions.

In addition to Search Engine Marketing, Banner Advertising, Online Promotions and Viral Techniques, Email marketing has emerged as one of our core strengths. Today, DigitalDay’s Email Marketing Solution offers online marketers a turnkey solution – from objective-driven strategy through dynamic creative execution.

Based in suburban Cleveland, Ohio, DigitalDay works with CPG and clients nationwide to design and develop email customer-focused marketing programs that generate measurable results.

Our Email Marketing Capabilities
DigitalDay provides email marketing capabilities tailored to your online marketing needs and budgets. Our email solutions include:

  • Email Marketing Strategy, based on business and web objectives, to define and design measurable solutions.
  • Creative Services, from concept, copywriting and best-practices design ensuring the right message is on target with your brand and your customers’ needs.
  • Dynamic Personalization helps tailor email campaigns to your customers’ personal preferences, increasing interaction with your brand.
  • Campaign Automation produces multi-part mailings based on opens and click-throughs to create communication that engages and inspires.
  • Demographic and Behavioral Segmentation not only allows targeted messaging, but also results in groundbreaking analysis through our robust reporting capabilities.
  • Regulatory Compliance and Best Practices experience helps maintain Email Marketing Compliance, adhere to best practices and effectively manage Email Subscriptions and Opt-Outs.
  • Reporting and Analysis to help evaluate ROI and effectiveness.
  • Technical Support & Programming to create or integrate email programs into brand sites, CRM systems, or data warehouses.

Our services don’t just stop at engaging your customers through opens. We can design and implement Landing Pages or Promotional Micro-Sites to increase conversion rates, keep users on your Website and keep them coming back.

Our Email Marketing Partners:
DigitalDay has established partnerships with best-in-class industry leaders to provide a rock-solid email delivery and reporting platform.

  • Silverpop is one of the world’s foremost Email Service Providers and has gained recognition from Jupiter Research as one of the top ESP’s 5 years running. DigitalDay relies on Silverpop’s applications and network to serve as its Email Distribution platform. Silverpop maintains deliverability on behalf of our clients through their systems and by employing their ISP Relations Team to ensure that your messages will continue to get through, even as conditions change daily across the Internet.
  • Email Experience Council is a global professional organization striving to enhance the image of email marketing and communications, while celebrating and advocating its importance in business, and its ROI value. The EEC is committed to regularly conducting a broad series of email initiatives for a variety of organizations that highlight the positive impact and importance of email as a marketing tool, communications vehicle and branding device.
  • Akamai provides a Content Distribution Network for all campaigns sent using DigitalDay’s services. All image content is stored on the CDN so that the content of your emails remains intact in the event of any outage and when your emails are sent they won’t slow or crash your Website because of the influx of activity.
  • Peer1 is DigitalDay’s managed hosting provider. We currently host Websites and Web-enabled applications for Fortune 500 companies and leading consumer and B-to-B brands. We can host landing pages and other online campaign elements to ensure that your Email Marketing campaigns reach maximum exposure and remain intact.
  • Pivotal Veracity helps DigitalDay to provide content scoring of Email Campaigns while they’re being created so that spam filter triggers are alerted before your email campaigns are sent. After being sent Inbox Deliverability is monitored at major ISPs to provide real-time data on success of the sends. In addition, any Abuse Complaints or Unsubscribes through service providers are automatically captured.
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