Home > Web Design > Debunking the “Above-the-Fold” Web Design Myth

Debunking the “Above-the-Fold” Web Design Myth

After more than 10 years in the web design industry, I’m still surprised when a client requests that a website’s home page be designed to be constrained “above-the-fold” to eliminate scrolling.

I first became familiar with the term in the early ‘80’s as a young reporter for a weekly, large format newspaper. It was a pretty simple information hierarchy concept: the most important stories start at the top of the page, those of lesser importance at the bottom. The stories at the top, of course, appeared above where the paper folded.

Just as newspaper readers were pretty quick to figure out they could access the stories “below the fold” by flipping the paper over, web users have become pretty savvy about scrolling.

In “Blasting the Myth of the Fold” Milissa Tarquini , the Director of User Interface Design and Information Architecture at AOL, explains how this term, erroneously translated to web design and the do’s and don’ts of “above the fold” considerations.

Categories: Web Design
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