Home > E-Mail Marketing, On-line Marketing News > Impact of Outlook 2007? Not much.

Impact of Outlook 2007? Not much.

The 2007 version of Microsoft’s Outlook no longer uses IE to display HTML email. Instead, it uses the less powerful HTML engine built into Word 2007.  Some low-lights:

— with no embedded players, say goodbye to video email, Flash-based email and even animated GIFs.

— worse, is the lack of high-end Cascading Style Sheets (CSS) features like float and position, as well as the ability to fine-tune padding and margins in table cells.

For a complete description, read “Word 2007 HTML and CSS Rendering Capabilities in Outlook 2007”

Fortunately only a small percentage of consumers use Outlook. According to MarketingSherpa’s Email Marketing Benchmark Guide 2006, consumer e-mail client usage is:

  • 4% Outlook
  • 12% Hotmail
  • 15% Outlook Express
  • 19% Yahoo!
  • 20% AOL
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