In a recent study by Hitwise, US Visits to Coupon Websites Increased 56 percent from 2007. Of that increase, 20% of the traffic to those sites came through search — with specific Brand Names accounting for more than 60% of those searches.
Coupon Search Term Share
CPG marketers take note: Consumers are looking for coupons for your brand. If you don’t offer them, you risk them switching to a competitive brand that does. In addition to the traditional benefit of generating trial, adding online coupons to your marketing mix will:
- Increase traffic to your brand web site
- Provide traceable, measurable results
- Increase your ability to build your opt-in consumer database
- Build consumer loyalty and repeat visits
Blatant Call to Action
DigitalDay has in-depth experience in all types of online coupon programs. We can help develop an online coupon strategy and execute every element for a turn-key program. For more information, contact us through our website.
Tags: Online Coupons
