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Consumer-Generated Reviews Impact Online Marketing Objectives

By Mark Vitullo

A new e-Marketer survey points out strong evidence how consumer-generated ratings and reviews on web sites help to:

  • increase conversions
  • improved customer retention and loyalty
  • improve search engine optimization

This entry was posted on August 7, 2007 at 7:25 pm and is filed under On-line Marketing News, Search Engine Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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