Food & Beverage Marketer’s Risks of Interactive Marketing to Kids

Dan Henry, a DigitalDay intern who’s last day is today, put together the following post:

Kids influence more decisions today than ever before. Not only do they buy their own products, but they influence adults and peers to buy as well. According to Berkeley Media Studies Group the reason is technology.

Countless forms of media advertising attract kids to buy and use more products than ever. Kids are marketed through instant messaging, text messaging, video games, and the growing popularity of social networks to buy certain products. However, with these new, young customers growing, in more ways than up, health can take a back seat to instant satisfaction.

How are marketers and consumers responsible and what can they do to fix it? Read Interactive Food & Beverage Marketing: Targeting Children and Youth in the Digital Age to find out about unhealthy marketing to kids and what has already taken place to fix this dilemma.