New Rubbermaid Frameworks site leverages video

Rubbermaid’s new Frameworks Outdoor Storage Sheds are positioned as a DIY alternative to a custom-built shed. To help DIY’ers understand the product’s features and benefits, as well as providing detailed assembly instructions, DigitalDay worked with the Rubbermaid product managers to fully leverage video that was specifically developed for both the web and an instructional DVD. The site launched last week.

To make the “How-To” video even more effective and useful, we converted the video into files that DIYers can download either to their PC or iPod. We even made the iPod files TV-resolution so customers could see the big picture.

Some of these videos have already made it to YouTube for a little pass-along factor: