Here are two great reason NOT to respond to RFPs:
They want a detailed web site solution, including design concepts, for free. The arrogance. Who has the time? Perhaps companies with dedicated sales forces can throw some B.S. together – but then who pays that overhead?
And then, more arrogance when those who are interested ask resonable (mostly) questions.
Sorry, we’re too busy with real work — hopefully the good agencies in town are, too.
A better way to choose a web design & development would be to:
- Define the high-level scope of the project.
- Establish a budget for the project
- Select two (maybe three) agencies based on experience, reputation and the quality of their published work.
- Communicate the project’s scope AND budget range to the selected agencies — and then offer invites to a kick-off presentation.
- To ensure you get the best thinking possible, establish a budget and offer to pay for the RFP development.
