Here’s some bad advice from Internet Retailer in an article titled “Online video not necessarily an expensive proposition”:
. . . a merchant can inexpensively set up an in-house video studio. “Buy a Mac, which comes with video-editing software built in, a high-definition video camera, Photoshop, and you have yourself a good little studio for around $3,000,”
Why stop there? You could buy a copy of FrontPage and you have an in-house web design agency. Or maybe pick up a digital camera and a roll of seamless and now you have a photo studio.
These are fine ideas if you don’t care about your brand.
